Do You Have an Indestructible Business?

You can go broke being successful (I mean literally, lose your shirt)

Even if you have plenty of clients and/or customers and lots of work coming in, spreading yourself too thin and not paying attention to the fundamentals can really take a toll on your ability to serve your target market and grow your business successfully.

Just being passionate and good at your craft won’t keep you in business.

Yes, you may be keeping your clients and customers very happy.  But are you sure you can always pay the bills?  And do you have any idea what will happen next year, next month, or even next week?

You can do an excellent job for those you serve but you can also undervalue your contribution to them.

You see where your genius lies but the “undervaluing” can result in: [Read more...]

Buzz-worthy to Bucks-worthy

I’m convinced.

You won’t start bringin’ home the bacon with your online marketing efforts till you work on creating some “buzz” around you, your brand, and your business.

Not quite sure how to do that?

Begin by reading my post entitled, Create Something Buzzworthy.

Your success and bank account will be a direct reflection of how much persistent and consistent energy and hours you put into becoming a remarkable entrepreneur and online marketer.

Being “remarkable” doesn’t mean performing business-building activities that are wondrous, miraculous, or spectacular – let’s leave those to the magicians!

Instead, you need to concentrate on engaging your target audience in ways that will compel them to “remark” about you to others.

Once your list of subscribers, blog readers, social media fans, friends, and followers begin to spread the word about you and your business …

You’ll go from buzz-worthy to bucks-worthy!

Preparing Your Buyers To Take Action

Think of your own buying habits.

I’m going to venture a guess in saying you’ve had occasions where you’ve thought of a purchase, knew exactly what you wanted, and bought it immediately upon entering a store.

Am I right?

And other times you’ve needed to make important decisions first before pulling out your credit card or cash to make the purchase.

You most likely needed to as yourself questions like, “Do I need it?”, “Can I afford it?”, or “Is this something that is right for me?”

In that case, the interactions you have with the product and the company selling the product are critical in allowing you to build a relationship first – which creates that all-important know, like, and trust factor.

People do business with People – NOT with businesses.

Social media prepares your customers to more readily take action once you have established a relationship with them.

Here’s how it works:

  • People come in contact with you and/or your products or services.
  • They are mildly interested so they join your community.
  • They sign up for your email opt-in list or follow you on Twitter or maybe become your friend on Facebook.
  • Each time you engage these interested individuals, they get to know you a little better.
  • If they continue to be interested in you and what you have to offer, they will eventually be ready to buy.
  • Some people are ready to buy right away and some need a little more time.

Think of it this way:

Your only job is to interact with people and be your authentic self.  All that is required of you is to invite people to your community and get to know them.  That’s it!

How To Reach Desperate Buyers

Before becoming an online marketer, the word, “Desperate”, would leave a bitter taste in my mouth.

It reminded me of moments in my life when I was …

Desperate for clear skin!

Or …

Desperate for money!

Or …

Desperate for a date to the prom!

(Never did get that date, by the way) :)

Now that I have some years of online marketing experience under my belt and a clear understanding of what it takes to be successful, “Desperate” has taken on a new meaning and stands in a much more positive and flattering light.

What it really means is “highly anxious”. People with throbbing problems, pressing issues, and insane drives (impulse buyers) are who you should target.

Marketing information to people who live with these types of problems is easy because the problem is clear, obvious, bothersome, and quite possibly embarrassing to the person who has the problem.

As long as you’re selling information to help people solve a desperate problem, they’re going to buy it.

If it seems like nobody wants to wait for results anymore, it’s because nobody wants to wait for results anymore.

When you’re trying to sell how-to information, you’ve got to jump through a bunch of fiery hoops.

How to plant tulip bulbs, how to polish your car, or how to craft your own Christmas ornaments, etc., aren’t “pressing” issues.

No one lays awake at night or paces the floor wondering or worrying about how to do any of these kinds of things.

Would you like to come up with a topic to write about (in most cases, in less than an hour) and learn how to reach desperate buyers?

Ordinary to us can be extraordinary to someone else who desperately needs the information.

Give Me Desperate Buyers Only was recommended to me by a well-respected professional copywriter I met about four years ago and this 174-page, power-packed e-book has earned my highest recommendation.

This is one e-book that won’t be forgotten or tossed aside!

Business Building Strategy – Smaller Is Better

You might suspect this post is about …

Chunking down your bigger projects into smaller, more manageable bite-size tasks for better organization and to help you stay on track.

Or …

Having a smaller number of words in your blog posts than most other bloggers doesn’t mean your message is any less powerful or has any less impact on your readers.

Or …

Instead of trying to accomplish some daunting, humongous goal – having a series of smaller goals leading up to that giant one is a more sensible approach.

But …

It’s none of the above. [Read more...]

Blogging for Dollars

Almost any day of the week you’ll find someone online who’s asking, “How do I monetize my blog?” or “What’s the best way to make money with my business blog?”

Here’s the way I would answer those questions and go ahead and throw rotten eggs at me if you wish.

“Stop thinking about the money.”

“Stop focusing on blogging for dollars.”

Instead …

  • Continually strive to improve your writing skills
  • Reach out and brainstorm with fellow bloggers
  • Link to other people’s posts
  • Better your best freebie offer and give it away on your blog
  • Invite people to do guest posting
  • Deliver clear and consistent marketing messages
  • Reward your commenters
  • Visit blogs in your niche and build community
  • Understand the needs of your target audience
  • Strut your stuff with personal flair
  • Ask others how you can help

How are you monetizing your blog?

Let The Tomato Throwing Commence!

You may not agree with what I’m about to say, and that’s okay.

Because when it comes to making money online, you have to do whatever floats your boat – whatever works for you.

Most every online marketing expert teaches this two-step process for having tremendous success with your business:

1.) Identify problems people are having.

2.) Offer (sell) them the solutions.

Sounds great and it’s not bad advice.

Millions of people turn to the internet every day searching for solutions to everything from acne to a zipper that’s stuck.  It’s just a fact of life.

Someone who’s suffering with back pain in the middle of the night doesn’t go to their local emergency room anymore – without checking the internet FIRST – hoping to find some information that will bring them relief.

Can you prosper from selling solutions to back pain and a myriad of other problems people are having?  Absolutely – if that’s what floats your boat.

I lean in that “other” direction. [Read more...]

If You Don’t Have The Money Of Tim Ferris

One of the core components of a book’s success is its Title.

Let’s face it, titles sell books, plus they make you famous. (Just ask Tim Ferris of “The Four Hour Work Week” fame).  He tested title after title until finding one he felt confident would sell. Things worked out pretty well for him, wouldn’t you agree?

But how do you know if your book’s title is a good one?

It’s a tricky situation.

The story goes that Tim tested his possible titles to his target market via Google Adwords and chose the one that received the most clicks knowing it would be a winner on the shelves.

Although it’s a great idea and seemed to work well for him, it can be an expensive proposition for the rest of us!

I can tell you that “guessing” on a title that sounds good to you and a few friends isn’t a good strategy. In fact it could be downright embarrassing if your title flops.

Now, however, there is a way you can test your book’s title with the help of a group of your peers, plus a book writing and publishing pro, to see if it has potential.

Donna Kozik of Write A Book In A Weekend is hosting a free call centered on the important topic of book titles.  And she’s making it fun with a “studio audience” of our peers voting on potential titles to say whether a title is “hot…or not.”

Donna is calling the free call “Title Idol” and you can find out all the details, plus get access to Donna’s “How to Determine a Winning Book Title” article here:  The Title of Your Book

Donna is promising to make this free call both fun and informative!

I Don’t Like Money

Okay, I know what you’re thinking …

“Melanie, you’re a small business owner and online marketer.  Your goal is to make money!  Are you crazy?!”

No, I haven’t lost my mind and I sincerely believe a lot of other people feel the same way I do.

I don’t like handling money.  I don’t like talking about it.  I don’t like the control it has over how some people lead their lives.  And I really hate needing it.

Money doesn’t bring me any happiness at all.  Zip. Zilch.  Zero happiness.

I think what really makes us happy is being able to comfortably meet our living expenses, treating our family and friends to little unexpected surprises, helping a neighbor out of a financial jam, generously tipping a good waiter, and maybe even buying our favorite pair of shoes in every color they come in!

Money, just like other material possessions, can provide a dose of short-lived happiness but no amount of it will ever buy genuine contentment and joy in life.

I don’t like money.  But I DO like being happy.

{mysig}

So You want to be a Freelance Writer

Guest post by Lisbeth Tanz

One of the things I hear most frequently from new freelance writers is that they didn’texpect it to be so hard.

If they had asked me, I could have told them that doing this work isn’t the easiest way to earn a living, at least not initially.

No new business is easy – but when you consider that all you need to start a writing business is a computer, Internet connection, telephone, fax (maybe) and writing talent, it seems like a slam dunk.

However, starting a writing business takes more than just good writing skills. It takes business savvy (or the willingness to develop it), the ability and desire to work hard to get established and an understanding that money won’t start flowing immediately (unless you’re really, really fortunate).

Here are 10 things to consider before you declare yourself in business as a writer:

  1. Identify the things you know a lot about and would enjoy writing about.
  2. Determine how much time per day you will be able to pursue your writing business dream.
  3. Determine the market(s) you want to pursue. Do you want to write for magazines? Newspapers? Web content providers? Your own content? Do you want to create your own products? Do you want to be an affiliate marketer? (You’d be surprised at how much writing is necessary when you promote the products of others effectively.) NOTE:  Each of these markets is different and you may not be able to find work for some of them on the job boards.
  4. Analyze (don’t just look at) the top job boards:  guru.com, elance.com and odesk.com. There are others, but these three are probably the biggest. I could write a post or three on just this topic. You’ll want to look for what the most successful bidders are doing and emulate them.
  5. Take a stroll over to Craigslist to see what freelance gigs might be posted there. Sometimes I find hidden gems on my local Craigslist.
  6. Now that you’ve done some research, you’re better prepared to write down three goals you would like to achieve with your writing business in the next three months, six months and 12 months. Setting goals helps you stay focused.
  7. You’ll also want to calculate how much money you must earn to make this venture worthwhile. You can learn how in this post I wrote about calculating your freelance writing rates .
  8. If you don’t have any writing examples, create some! You won’t need many, but you will need to create a few that can demonstrate your writing ability.
  9. Consider where and when you’ll do your writing. If you have three kids under three, this could be a challenge. But people manage extreme or difficult situations and still make time for writing, so get creative with your planning.
  10. If your skills aren’t up to snuff, search for mentors, websites and books that can help you improve your skills.

There are many other things to consider, but these should get you started. You might have noticed that I didn’t talk about coming up with a business name, creating a logo, making business cards, etc. That’s because you will best serve yourself by considering these 10 points before you jump headfirst into a writing business.

Many thanks to Melanie for giving me the opportunity to guest post on Solo Mompreneur!

Lisbeth Tanz is a freelance copywriter and editor. Her business, The Hired Pen, was started on a wing and a prayer in 2004 (before she understood the 10 points above). Since then she’s written and edited for a wide variety of business clients, but focuses primarily on alternative health and wellness, home improvement and pets/animal companion writing. She’s continually amazed at all there is to learn about writing and business and enjoys sharing her newfound knowledge with new and experienced writers at www.savvyfreelancewriters.com. You can also find her on Facebook, Twitter and LinkedIn .

{mysig}