I Don’t Care if Your Only Talent is Loading up the Perfect Pencil Holder with Pencils

The title of this post is a quote from my friend, Lisbeth Tanz, of Your Words Your Voice.  She’s a one-of-a-kind amazing lady.  Check her out and be sure to follow Lis on Twitter.

Have you ever heard entrepreneurs saying things like the following?

“I don’t know fancy stuff like FTP.”

“I could never create videos.  That’s too hard.”

“I’m not good at writing.”

“I don’t understand social media. It’s complicated.”

“I’m a small fish in a big pond.  No one will ever notice me.”

“I can’t do anything technical.”

“I know I need to craft an irresistible freebie.  But I don’t have anything special to offer.”

“I can’t compete with the gurus.  They know everything.”

“I’m just a mom.  I don’t have any profitable skills.”

Yikes!!

Allow me to jump right up on my soapbox and set the record straight!

Every one of us knows how to do SOMETHING.

Just start THERE.

Rome wasn’t built in a day and neither was a website, a blog, or a business!

Being an entrepreneur means being willing to learn as you go and learn as you grow.

What advice would you give a newbie entrepreneur who thinks he or she is lacking in skills or talents?

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Get a Leading Edge and Use a Free Tool to Analyze Your Headlines Before You Publish

I’ve been bumping into a lot of blog posts and articles lately that are talking about crafting compelling headlines.

How to write a headline that sizzles is always a hot topic!

Raise your hand if you’re someone who’s tired of ending up with typical, usual, customary (cookie-cutter) blog post titles?

Keep your hand raised if you’d like to have a leading edge and tap into the “Emotional Marketing Value” of your headline text.

I’m seeing a lot of hands waving in the air!

I discovered a totally free headline analyzer tool that will take the guesswork out of knowing if you’re headlines have emotional appeal to your target market.

Now that’s something pretty spiffy to know, isn’t it?

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I tested five different headlines for today’s post.  The one I chose was given an EMV (emotional marketing value) score of 43.75%.

Not sure what that means?

Most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

Can you see the value of using this free headline analyzer tool?

Go give it a whirl and have some fun – plus give yourself a leading edge and start crafting emotionally-charged headlines!


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Ultimate Blog Challenge Day 11 – Are You Still Going Strong or Running Out of Steam?

We’ll soon be arriving at the halfway mark of this season’s Ultimate Blog Challenge.

If you’re a participant in this event, I wanted to check in with you to see how you’re doing.

This is not my first blogging challenge and I’m more than aware of the highs and lows of making the commitment to craft 31 posts in 31 days.

How are you holding up?

Are you still as excited as Day 1?

Do you have lots and lots of ideas and topics to blog about?

Are you staying on track or falling behind?

Are you feeling energized or overwhelmed?

If, by any chance, you feel as if you’re “pushing” yourself to get a post written or staying up late at night just to “get it done”, that’s not good.

If blogging every day is starting to feel more like a “chore” than an exhilarating challenge, it may be that you need to re-vamp your strategy or tap into some easy, creative ways to get a post on the page!

If you’re struggling along or feeling somewhat bogged down or in a blog fog, here’s what I’d suggest:

All Right is All Wrong

Remember that little ditty you learned in seventh grade grammar class?  The one that went …

“All right is All Wrong unless you spell it with TWO words.”

Is it coming back to you now?

I’m a bit of a stickler (well, more of a neurotic mess) when it comes to grammar, punctuation, and spelling. Know of anyone who’s looking to hire a proofreading perfectionist?!  Look no further.

I love to write and I love to write about writing.

Bet you can’t say THAT ten times really fast.

Every time I see someone using “alright” on the internet, it makes me want to pop out of my skin.  I’m not sure why but it’s the ONE misspelled word that drives me crazy.

And in case you’re wondering, I’m not one of those impolite, unprofessional nincompoops who go around correcting others.  The only exception would be if someone asks me to critique their writing. In that case, I’m more than happy to find the boo-boos and fix them.

Writing on the web is very different than literary style writing.  And thank goodness there’s a huge, forgiving margin for error!

The best part of writing posts for your blog is that you can relax, be yourself, and write as if you’re carrying on a conversation with your brother or your closest friend.  And unlike grammar class, no one is giving you a grade on your work.  :)

What do you like best about blogging?

Blog Food Recipe

Ever consider that feeding your blog is just as important as feeding your pets?

My two dogs wouldn’t be vibrant, strong, and full of energy if I neglected to feed them.  And since they can’t feed themselves, they HAVE to depend on me.  It’s my responsibility and a necessary part of my daily routine.  Because I love them and I want them to thrive, I can’t forget to feed them.

Blogs need to be fed, too!

And even though you can’t feed your blog “actual” food, you can still provide it with the essential nutrients it needs to stay healthy.

By the way, don’t forget to feed yourself during the day or you won’t have enough energy to feed your blog!  My good friend and blogging buddy, Jane Lee, wrote a quick commentary on “Taking Time Out” for nourishment.  Jane knows that she can become very lethargic and unable to focus on her work if she forgets to eat.

Does that happen to you sometimes?

And your blog will get really sluggish, too, if you don’t feed it.

Use the following ingredients to cook up the very best Blog Food:

  • Creative and compelling titles
  • Fun and interesting graphics
  • Lots of white space
  • Unique content that educates, engages, enriches, and entertains
  • A call to action

Be sure to feed your blog at least twice a week!  To find out more about some delicious and nutritious blog food, check out this FREE Five-Part Video Course, “Get the Best out of Your Blog”.

What are you going to feed your blog today?

If You Don’t Have The Money Of Tim Ferris

One of the core components of a book’s success is its Title.

Let’s face it, titles sell books, plus they make you famous. (Just ask Tim Ferris of “The Four Hour Work Week” fame).  He tested title after title until finding one he felt confident would sell. Things worked out pretty well for him, wouldn’t you agree?

But how do you know if your book’s title is a good one?

It’s a tricky situation.

The story goes that Tim tested his possible titles to his target market via Google Adwords and chose the one that received the most clicks knowing it would be a winner on the shelves.

Although it’s a great idea and seemed to work well for him, it can be an expensive proposition for the rest of us!

I can tell you that “guessing” on a title that sounds good to you and a few friends isn’t a good strategy. In fact it could be downright embarrassing if your title flops.

Now, however, there is a way you can test your book’s title with the help of a group of your peers, plus a book writing and publishing pro, to see if it has potential.

Donna Kozik of Write A Book In A Weekend is hosting a free call centered on the important topic of book titles.  And she’s making it fun with a “studio audience” of our peers voting on potential titles to say whether a title is “hot…or not.”

Donna is calling the free call “Title Idol” and you can find out all the details, plus get access to Donna’s “How to Determine a Winning Book Title” article here:  The Title of Your Book

Donna is promising to make this free call both fun and informative!

7 Stifling False Impressions of Marketing Products and Services Online

“I don’t like marketing” or “Marketing is too hard” is the mindset of many small business owners, especially those just starting out.

That’s a shame because marketing needs to be at the top of your priority list every day.  If you don’t plan on devoting the majority of your time to marketing your products or services, you may as well fold up your tent and leave camp!

Most of the time, a negative attitude toward marketing stems from misconceptions and a misunderstanding of the difference between advertising and marketing.

Let’s run through just seven (there are many more!) false impressions of marketing your business online:

1)  Marketing is a big bother and an interruption to
people.

Actually, that statement pertains to “advertising”, NOT marketing.
Television advertisements are bothersome, for example, because they
interrupt the viewing of a program.  I haven’t met anyone yet who’s said, “I
love T.V. commercials!”  Marketing is not a blatant “in your face” method of
making sales.  Marketing is a much softer and palatable business-building
tool.
2)  People won’t be interested in what I have to offer.

In other words, “People won’t buy what I’m selling”.  Not true.  If you’ve
taken the time to study the demographics of your target audience and
you’ve done some thorough keyword research, then you can market
confidently knowing there’s a flock of potential clients or customers that
want what you have to offer.  Marketing is about establishing and nurturing
relationships with your prospects through a crystal clear understanding of
their problems and the solutions you offer.
3)  It probably won’t work anyway, so why bother?
Oh, brother.  I’ve heard this one more times than I care to count. 
Developing the right kind of “marketing mindset” matters.  Giving up before
you even try is a one-way ticket to failure.  If you maintain a defeatist
attitude, your business will not thrive.  The only way to get past this type of
thinking is to dig your heels in and take some action!  You need to “test” a
marketing strategy or platform first, give it a fair amount of time, and see if
it’s working for you.  
4)  Marketing is way too expensive.
Rubbish!  Advertising can empty your wallet pretty quickly, but marketing
can easily be done effectively on a tight budget.  The majority of the
successful marketing strategies I use cost $0.  So even if you’re on a super
slim budget, don’t sweat it. There are literally hundreds of free marketing
platforms.  Want to learn more about marketing on a zero-dollar budget?
Download a Free Shoestring Marketing Kit.
5)  Only business owners with sub-standard products or services need
marketing. [Read more...]

Tapping Into Your Inner Monkey

“Monkey See-Monkey Do” is a phrase you probably became familiar with as a child.

My mom had her own endearing version that went something like this …

“If so-and-so is going to jump off a bridge, are you going to jump off, too?!”

And the obvious answer, of course, was “No”.

But in the arena of online marketing and small business ownership, “Monkey See-Monkey Do” can be a really good business building strategy.  The goal is Not to become a copy cat but to become aware of what other success minded marketers are doing and put your own fingerprint on those tools, tactics, and techniques.

Here’s how you can start tapping into your inner monkey:

1) Have you seen an opt-in form and offer that’s really attention-grabbing and triggers you to take action?  What are the elements that appeal to you the most?  Is it the shape or colors used that caught your eye?  Or maybe the graphic?  The call to action?  The location on the page?

Scrutinize your own opt-in box and freebie offer and incorporate those elements that you find most effective.

2) Have a favorite blog or two or three that you visit regularly?  What is it about those particular blogs that strike your fancy?  What are the blog owners/authors doing that keep you coming back for more?  Are they great storytellers?  Do they offer fabulous tips related to your niche?  Is it their sense of humor that attracts you?  Maybe the layout of their blogs?

Begin weaving those ”I’ve-got-you-hooked” components into your own blog.

3) Ever come across social media profiles that just knock your socks off? A short bio that causes you to click the person’s link immediately to discover more? What kinds of adjectives or action words have they used?  Do they note only their business expertise or are personal facts included, too?  What is it about their profile that intrigues you?

Read your own profile/bio with discerning eyes.  Then re-vamp it to be as compelling as your favorites.

There are lots of creative ways to tap into your inner monkey.  When you “See” something that’s working for someone else, start “Do”-ing it!

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Is Moss Growing On Your Blog?

If your blog is feeling a little stale or stagnant lately, you can stop the moss from growing on it right away!

Listen to the Audio Boo below to find out how you can choose one, two, or all three ways to give your blog a makeover and a boost.

Need more eyes on your blog? Feeling like your posts are floating around out in never-never land? Let’s change that scenario!

Here are 3 great ways to get lots of eyes on your blog:

1. Continuity Blogging CommunityJane Lee

Free to join and ongoing

2. Ultimate Blog Challenge

Starts August 1st, 2010

Michele Scism & Michelle Shaeffer

3. 31 Days to Build a Better BlogLisbeth Tanz

Starts August 23rd, 2010


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So You want to be a Freelance Writer

Guest post by Lisbeth Tanz

One of the things I hear most frequently from new freelance writers is that they didn’texpect it to be so hard.

If they had asked me, I could have told them that doing this work isn’t the easiest way to earn a living, at least not initially.

No new business is easy – but when you consider that all you need to start a writing business is a computer, Internet connection, telephone, fax (maybe) and writing talent, it seems like a slam dunk.

However, starting a writing business takes more than just good writing skills. It takes business savvy (or the willingness to develop it), the ability and desire to work hard to get established and an understanding that money won’t start flowing immediately (unless you’re really, really fortunate).

Here are 10 things to consider before you declare yourself in business as a writer:

  1. Identify the things you know a lot about and would enjoy writing about.
  2. Determine how much time per day you will be able to pursue your writing business dream.
  3. Determine the market(s) you want to pursue. Do you want to write for magazines? Newspapers? Web content providers? Your own content? Do you want to create your own products? Do you want to be an affiliate marketer? (You’d be surprised at how much writing is necessary when you promote the products of others effectively.) NOTE:  Each of these markets is different and you may not be able to find work for some of them on the job boards.
  4. Analyze (don’t just look at) the top job boards:  guru.com, elance.com and odesk.com. There are others, but these three are probably the biggest. I could write a post or three on just this topic. You’ll want to look for what the most successful bidders are doing and emulate them.
  5. Take a stroll over to Craigslist to see what freelance gigs might be posted there. Sometimes I find hidden gems on my local Craigslist.
  6. Now that you’ve done some research, you’re better prepared to write down three goals you would like to achieve with your writing business in the next three months, six months and 12 months. Setting goals helps you stay focused.
  7. You’ll also want to calculate how much money you must earn to make this venture worthwhile. You can learn how in this post I wrote about calculating your freelance writing rates .
  8. If you don’t have any writing examples, create some! You won’t need many, but you will need to create a few that can demonstrate your writing ability.
  9. Consider where and when you’ll do your writing. If you have three kids under three, this could be a challenge. But people manage extreme or difficult situations and still make time for writing, so get creative with your planning.
  10. If your skills aren’t up to snuff, search for mentors, websites and books that can help you improve your skills.

There are many other things to consider, but these should get you started. You might have noticed that I didn’t talk about coming up with a business name, creating a logo, making business cards, etc. That’s because you will best serve yourself by considering these 10 points before you jump headfirst into a writing business.

Many thanks to Melanie for giving me the opportunity to guest post on Solo Mompreneur!

Lisbeth Tanz is a freelance copywriter and editor. Her business, The Hired Pen, was started on a wing and a prayer in 2004 (before she understood the 10 points above). Since then she’s written and edited for a wide variety of business clients, but focuses primarily on alternative health and wellness, home improvement and pets/animal companion writing. She’s continually amazed at all there is to learn about writing and business and enjoys sharing her newfound knowledge with new and experienced writers at www.savvyfreelancewriters.com. You can also find her on Facebook, Twitter and LinkedIn .

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