When Breaking Up Online Is The Right Thing To Do

If you’ve been online for longer than twenty minutes, you’re sure to have grasped the concept that relationship building needs to be your main focus and highest priority.

But are you striking up conversations with the right people?

That’s the TRICKY part.

Just ask Shelly Roberts – she’ll tell you!

I was so impressed and uplifted by the “Open Farewell” post she wrote recently that I just HAD to share it with you.

Talk about a great lesson!

I found myself smiling and cheering and applauding with every word!

When you’re struggling to make real connections online, it can be very easy to find yourself spending lots of valuable time communicating with people who are not really a good fit.

Read Shelly’s post and find out exactly what I’m talking about. She’s a fabulous role model and a true inspiration. :)

So You want to be a Freelance Writer

Guest post by Lisbeth Tanz

One of the things I hear most frequently from new freelance writers is that they didn’texpect it to be so hard.

If they had asked me, I could have told them that doing this work isn’t the easiest way to earn a living, at least not initially.

No new business is easy – but when you consider that all you need to start a writing business is a computer, Internet connection, telephone, fax (maybe) and writing talent, it seems like a slam dunk.

However, starting a writing business takes more than just good writing skills. It takes business savvy (or the willingness to develop it), the ability and desire to work hard to get established and an understanding that money won’t start flowing immediately (unless you’re really, really fortunate).

Here are 10 things to consider before you declare yourself in business as a writer:

  1. Identify the things you know a lot about and would enjoy writing about.
  2. Determine how much time per day you will be able to pursue your writing business dream.
  3. Determine the market(s) you want to pursue. Do you want to write for magazines? Newspapers? Web content providers? Your own content? Do you want to create your own products? Do you want to be an affiliate marketer? (You’d be surprised at how much writing is necessary when you promote the products of others effectively.) NOTE:  Each of these markets is different and you may not be able to find work for some of them on the job boards.
  4. Analyze (don’t just look at) the top job boards:  guru.com, elance.com and odesk.com. There are others, but these three are probably the biggest. I could write a post or three on just this topic. You’ll want to look for what the most successful bidders are doing and emulate them.
  5. Take a stroll over to Craigslist to see what freelance gigs might be posted there. Sometimes I find hidden gems on my local Craigslist.
  6. Now that you’ve done some research, you’re better prepared to write down three goals you would like to achieve with your writing business in the next three months, six months and 12 months. Setting goals helps you stay focused.
  7. You’ll also want to calculate how much money you must earn to make this venture worthwhile. You can learn how in this post I wrote about calculating your freelance writing rates .
  8. If you don’t have any writing examples, create some! You won’t need many, but you will need to create a few that can demonstrate your writing ability.
  9. Consider where and when you’ll do your writing. If you have three kids under three, this could be a challenge. But people manage extreme or difficult situations and still make time for writing, so get creative with your planning.
  10. If your skills aren’t up to snuff, search for mentors, websites and books that can help you improve your skills.

There are many other things to consider, but these should get you started. You might have noticed that I didn’t talk about coming up with a business name, creating a logo, making business cards, etc. That’s because you will best serve yourself by considering these 10 points before you jump headfirst into a writing business.

Many thanks to Melanie for giving me the opportunity to guest post on Solo Mompreneur!

Lisbeth Tanz is a freelance copywriter and editor. Her business, The Hired Pen, was started on a wing and a prayer in 2004 (before she understood the 10 points above). Since then she’s written and edited for a wide variety of business clients, but focuses primarily on alternative health and wellness, home improvement and pets/animal companion writing. She’s continually amazed at all there is to learn about writing and business and enjoys sharing her newfound knowledge with new and experienced writers at www.savvyfreelancewriters.com. You can also find her on Facebook, Twitter and LinkedIn .

{mysig}

Pigeonhole Posts

Today I’m going to write what I call a “pigeonhole” post.

After you read the post, use the comment box below to tell me your definition of a pigeonhole post.

On with the post …

When I share a business success formula with my target audience, a quote from Adam Urbanski always sticks in the forefront of my mind.  Adam says, “Your offerings should be ‘pain killers’ versus vitamins.”

My audience is short on time.

They want the most valuable business-building information that’s as concise as possible – consumed and digested quickly and painlessly.

No slow-acting, time-released vitamins for these folks!

Here’s the formula I give them:

1) Get to know yourself – Make a list of your attributes (gifts, talents, strengths, life and work experiences)

2) Develop and research your ideas – Find out what others have done in your field, what kinds of problems people are looking to solve, and what they are willing to pay for the solutions.

3) Clearly define your message – Who will you serve?  How will you serve them?

4) Marketing your product or service – Stick with three to five marketing platforms till you have mastered them.  Then start adding more.

The best strategy for business success is to be a good listener.  Listen to your target market and be first in line to answer their questions and provide solutions to their problems.

(I’ll be curious to read what you think a pigeonhole post is!)



Is It Better To Give Than To Receive?

It’s better to do both.

Today will begin and end like any other day, with one small exception.

I’ll crank up the morning by walking my dogs, Kona and Maxwell, and then get ready to head off to my first job of the day.  I’m blessed.  I have three jobs and not everybody can say that!

Oftentimes I think about the numbers of people who have been laid off or who have lost their jobs and I only wish I could give them one of mine.

Early on in the day, I give help to new breastfeeding moms at a small community hospital. What I receive in return is beyond measure.  The smiles and thank-you’s I get when I show first-time moms what to do and build their confidence are the greatest gifts in the world.

Lending office support, coordinating the online and offline marketing, and working with patients in an ophthalmology practice is the next order of the day.

Not a day goes by that my co-workers don’t show appreciation for my assistance.  They’re always telling me how happy they are that I came on board.  One of the technicians reminds me all the time that her day would not be “peachy” without me there.  She has a great sense of humor.

In the evenings, I have tons of fun teaching childbirth education classes.

Helping to alleviate the fears, worries, and apprehensions that expectant couples have about labor, birth, and postpartum adjustments isn’t really work – it’s a labor of love.

Teaching is one of my biggest passions in life.  What a gift to end the day with a job that allows me to follow my passion.

By now, you might be wondering what the one small exception is for today.

Today is my birthday.  I’ll be giving and receiving all day long. :-)

{mysig}

What Makes You Really Angry?

What ticks you off?

What makes you want to IMPLODE and EXPLODE at the same time?

Things that bother me

Drivers who don’t use turn signals when changing lanes on the highway, especially when they pull right in front of me and leave about a hair’s width between my front bumper and their rear bumper.

Drawers left open.  I don’t get it.

People who are in the #1 position at a stoplight who don’t GO when it turns green.  They’re probably texting.

Getting slammed in the backs of my ankles with a shopping cart in line at the grocery store.  I’ve found that hungry people can be very impatient.

Broken promises.

Automated phone prompts and mechanical messages on customer service lines.  I may be the exception, but I prefer to converse with human beings.

Note: These are some things that “bother” me, but don’t necessarily make me angry.  Now on to my next list …

Things that make me angry

People who work very hard at their jobs and struggle to pay their bills.

Children left in day care centers and after-school programs because their parents have to work.

Companies who don’t provide benefits to their employees because they can get away with it.

People who are paid far less than what they’re worth.

Dreams and desires that are not being fulfilled.

Passions in life that are being ignored or put on hold for “some day” – which, of course, isn’t on the calendar.

Single parents who miss out on their children’s school activities, plays, performances, and sporting events because they’re the sole bread winners and can’t attend.

A lot of other things make me really angry, too – situations and circumstances that stand in the way of people designing a comfortable and enjoyable life for themselves.

I don’t know about you, but I’ve had enough of working my fingers to the bone to make the company and the boss rich.

It’s my turn.  And it’s your turn, too!

{mysig}

If This Old Lady Can Do It, So Can You

Prefer to listen to this post?

I turned a half a hundred seven years ago (all of you math wizards have now figured out my age).  Sorry.  There’s no prize involved.

Let’s just say I’ve “been around the block” a time or two and I have a fair amount of life experience under my belt.  I know the difference between right and wrong and I’ve learned that everyone deserves to be treated with dignity and respect.

I decided to become an independent business owner and online marketer after spending almost four decades in the offline working world.  That’s okay.  I believe it’s never too late to follow your passion and design a life that’s right for you.

So, if you’re not moving forward in your business or you’re still sitting on the fence about getting started, what’s holding you back?

Is it that you’re not sure how to put together a business plan? (A short and simple plan is all you need).  Or is it that you think you have to spend money to market your business? (Not true! – You can market on a $0 budget).

Maybe you’re resisting because you lack some necessary skills (Don’t worry a bit – there’s lots of resources and easy action steps to follow).

Take it from this old lady …

There’s no better time than today to live your passion and purpose – profitably!

What questions can I answer for you today that will help you get started or move you closer to your goals as a small business owner?

{mysig}

Selling to People Who Aren’t Even Shopping

Prefer to listen to this post?


Do you think you could you sell a bathing suit to a fish?

Fish spend all their time in water and do a lot of swimming, right?!

And how about selling shoes to a dog?

Dogs have four feet and do a lot of walking, right?!

But fish don’t need bathing suits and dogs don’t need shoes.

Fish might want a larger aquarium to swim around in, additional fish in the tank to keep them company, or some new exotic fish food to sample.

And dogs might want some doggie treats, a new toy, or a nice comfy bed for all those naps they seem to enjoy every day.

As a small business owner and online marketer, it’s much more savvy to sell people what they WANT, not what they need!

Let’s say you’re an artsy-craftsy kind of person and you’re in the business of sculpting figurines in the shape of cats.

Instead of marketing and promoting your cat sculptures in newspapers, trade publications for artists, or art-related venues online …

Find out where cat lovers hang out and share your expertise! Look for them in forums, groups, on Twitter, or research cat-loving blogs and articles.

Tell cat lovers why you chose this art form, why cats inspire you, what motivates you as an artist, your favorite kinds of cats, big sculpting boo-boos you’ve made along the way, etc.

Cat lovers certainly don’t NEED a cat sculpture, but they sure might WANT one!

Do you see the difference here?  Can you think of some ways you might change your marketing efforts and strategies to get better results and enjoy greater success?

“Leading Moms in Business” 2010 Competition

Invaluable PR
This kind of publicity can be priceless!

We all know that awareness and driving traffic to your business is one of the biggest challenges for any business owner. Winners of the Leading Moms in Business Ranking will be part of a very high profile list that will be published and promoted widely in traditional media such as national and local TV, radio, in newspapers and magazines, and on some of the largest, most influential websites on the web. MSN, Bizjournals, ABC News NOW (and StartupNation, of course) have been among media covering the rankings and spreading the word about these enterprising moms.

If you have a mom-owned business, Enter Here

When you arrive on the page to get more details and submit your business, will you please cast a quick vote for me?  Thank You!

I rarely enter competitions such as this.  However, I am making an exception since the competition is being sponsored by “Ladies Who Launch” and “StartUpNation”.  They have a stellar reputation.

While we’re on the subject of Public Relations

My mentor and colleague, Jessica Swanson, is hosting a complimentary webinar tomorrow evening 5/20 entitled, “Profitable Public Relations”.

Grab your No-cost seat now

I’ll tell you a little secret …

I’ve already seen the webinar and it’s out-of-this-world wonderful!  As a member of Jessica’s Shoestring Marketing Association, I have the joy and privilege of viewing webinars in advance of the general public.

All I can say is DON’T MISS IT!

{mysig}

See Jane Succeed

Are you a passionate, devoted, nose-to-the-grind female entrepreneur?  Do you truly LOVE your business and know there’s a place for it in this world?

Do you ever feel bewildered or frustrated because despite the fact that you sleep, eat, and drink your business, it isn’t moving forward financially the way you want it to?

The great news is, you’re not alone.  Female entrepreneurs are the fastest growing segment of the entrepreneurial market. More women than ever want to take charge of their own futures and show they can succeed on their own terms.

In “See Jane Succeed” by Michele DeKinder-Smith, founder of Jane Out Of The Box, five types of female entrepreneurs (the “Janes”) reveal what it takes to win in business and in life.

These are the “Janes” Michele will introduce to you – the women who have summoned the courage, tenacity, and determination to start or run a business:

  • Accidental Jane
  • Go Jane Go
  • Jane Dough
  • Merry Jane
  • Tenacity Jane

If you are living on the edge and burning out on the demands of entrepreneurial life, this book will speak to you in the language that every entrepreneurial woman understands.

Michele DeKinder-Smith’s ability to see into the hearts and minds of female entrepreneurs and provide distinct advice to each of us in our unique journeys shows how much she cares about our success.

The best part?  Before you decide to read See Jane Succeed, click the banner below and take the “Which Jane Are You?” assessment FREE!


{mysig}

“The Pink Ladies” Power Tools of Online Marketing

I love working with power tools!

Just get a sander, drill, saw, planer, nail gun, or any power tool in my hands and I’m in heaven!

I really enjoy doing restoration projects, furniture refinishing, remodeling, or any project where I can pull out a power tool and have some fun.

Most of the women reading this will be thinking, “Ooh … yuck.”  But hang on and keep reading.

A long time ago out in the San Fernando Valley here in Southern California, there was a trade school for Women Only called “The Pink Ladies”.

They offered courses in the construction trade – plumbing, roofing, tiling, masonry, framing, carpentry, wiring, etc.  Upon successfully completing the course, graduates were awarded a toolkit.  The toolbox and all the handles of the tools were PINK.

I regret not having signed up for the course.  I know I would have passed with flying colors!

Talking about thinking “Pink” and “Powerful” …

As a Mompreneur, you need the right tools to grow your business.  Here’s a group of ladies with some business-building power tools!  They’re the “Pink Ladies of Online Marketing”!

Marcia Hoeck: “My Breakthrough Business”

Martha Giffen: “Helping You Through the MAZE of Online Marketing”

Bobbye Middendor: “Write Synergies Copywriting”

Heather Bestel: “More ME Time”

Deb Augur: “My Web Gal”

Jeanne Kolenda: “Tips for Life and Business”

And don’t worry …

These ladies won’t make you wear a pair of safety goggles to put their power tools to work! ;-)

{mysig}