Limit Email To 140 Characters

Wouldn’t THAT be a novel idea?!

Think about the time you or your virtual assistant could save tackling the big mound of mail in your inbox every day.

Heck, the amount of time spent on rifling through email could easily be cut in half if the messages you received were limited to 140 characters.

Consider the benefit to your productivity!

Reading your email could actually turn into an enjoyable task that’s quick and easy. Who knows?  You might even start looking forward to checking your mail.

Are you grinning just thinking about the notion?

I am.

Those of us already using Twitter have become very adept at 140-character communications, right?  We’ve mastered all the Twitter shorthand skills and we can sometimes convey our thoughts in LESS than the maximum number of characters allowed!

Creating Tweets is really no formidable challenge at all.

So why not transfer that talent over to crafting email autoresponders?

Your list would love you!

I know what you’re thinking.  You like to tell your subscribers a little lead-in story or send them a list of benefits about a product or program you’re promoting.  Maybe you like to include audios or inspirational quotes with your autoresponders.  Or the majority of your autoresponders are set up as e-courses.

I get it.

But wouldn’t it be interesting to do, let’s say, a 30-day experiment and send your list 140-character messages to see how they’re received?

There’s always the possibility your subscribers would respond by saying, “Give me those longer messages back!  I want to spend more time reading email!”

But, then again, you may give them cause for celebration.

  • How much time do you spend every day checking and responding to email?
  • Is your inbox stuffed on a daily basis or does it resemble Old Mother Hubbard’s cupboard?
  • Would you be willing to craft 140-character autoresponders as an experiment?

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Email Marketing: Unhappy With Your Open Rate?

Have you felt the disappointment (sting) of sending out a broadcast to your list and having only a handful of subscribers … or maybe even no one … open your email?

Ouch.

If you’re anything like me, you go back to your contact management system and re-read your message about a hundred times, hoping to figure out what went wrong.

You may have sent out a very special announcement, a super duper freebie offer, a biz tips video, an invitation to a teleclass, a survey, or an inspirational story – or something else you felt your list would find valuable.

And yet they’re not responsive.

Hardly anyone opens your emails and you’re left, puzzled, as to what you should do to improve your open rate. [Read more...]

Am I Nuts Or Is “Oops!” A New Marketing Strategy?

Either there’s a whole lot of really brilliant online marketers who are exhausted, overworked, careless, or suffering miserably from absentmindedness …

OR …

“Oops!” is a new marketing strategy and no one invited me to a webinar to learn about it!  Didn’t get an invitation to an Oops teleseminar, haven’t seen anyone Tweeting about it, and I haven’t seen one mention in any of the ezines I read.

Do you think some exclusive and secretive Oops group is purposely leaving me out of the loop?  I’ve got my suspicions and I’m beginning to wonder because …

Rarely does a day go by that I don’t find one of the following in an email subject line:

  • Oops! I sent the wrong link
  • Oops! You missed the deadline
  • Oops! I forgot to mention
  • Oops! I’m sorry you couldn’t attend
  • Oops! I should have sent this yesterday
  • Oops! Looks like you missed this
  • Oops! The call has been rescheduled
  • Oops! The early bird discount expired
  • Oops! Here’s the corrected link
  • Oops! I didn’t mean to do that

Is it just me?  Or are you getting “Oops!’d”, too?

All kidding aside, I know that sometimes we just get in a hurry and make a mistake.

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