Get a Leading Edge and Use a Free Tool to Analyze Your Headlines Before You Publish

I’ve been bumping into a lot of blog posts and articles lately that are talking about crafting compelling headlines.

How to write a headline that sizzles is always a hot topic!

Raise your hand if you’re someone who’s tired of ending up with typical, usual, customary (cookie-cutter) blog post titles?

Keep your hand raised if you’d like to have a leading edge and tap into the “Emotional Marketing Value” of your headline text.

I’m seeing a lot of hands waving in the air!

I discovered a totally free headline analyzer tool that will take the guesswork out of knowing if you’re headlines have emotional appeal to your target market.

Now that’s something pretty spiffy to know, isn’t it?

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I tested five different headlines for today’s post.  The one I chose was given an EMV (emotional marketing value) score of 43.75%.

Not sure what that means?

Most professional copywriters’ headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

Can you see the value of using this free headline analyzer tool?

Go give it a whirl and have some fun – plus give yourself a leading edge and start crafting emotionally-charged headlines!


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How To Reach Desperate Buyers

Before becoming an online marketer, the word, “Desperate”, would leave a bitter taste in my mouth.

It reminded me of moments in my life when I was …

Desperate for clear skin!

Or …

Desperate for money!

Or …

Desperate for a date to the prom!

(Never did get that date, by the way) :)

Now that I have some years of online marketing experience under my belt and a clear understanding of what it takes to be successful, “Desperate” has taken on a new meaning and stands in a much more positive and flattering light.

What it really means is “highly anxious”. People with throbbing problems, pressing issues, and insane drives (impulse buyers) are who you should target.

Marketing information to people who live with these types of problems is easy because the problem is clear, obvious, bothersome, and quite possibly embarrassing to the person who has the problem.

As long as you’re selling information to help people solve a desperate problem, they’re going to buy it.

If it seems like nobody wants to wait for results anymore, it’s because nobody wants to wait for results anymore.

When you’re trying to sell how-to information, you’ve got to jump through a bunch of fiery hoops.

How to plant tulip bulbs, how to polish your car, or how to craft your own Christmas ornaments, etc., aren’t “pressing” issues.

No one lays awake at night or paces the floor wondering or worrying about how to do any of these kinds of things.

Would you like to come up with a topic to write about (in most cases, in less than an hour) and learn how to reach desperate buyers?

Ordinary to us can be extraordinary to someone else who desperately needs the information.

Give Me Desperate Buyers Only was recommended to me by a well-respected professional copywriter I met about four years ago and this 174-page, power-packed e-book has earned my highest recommendation.

This is one e-book that won’t be forgotten or tossed aside!

Blog Food Recipe

Ever consider that feeding your blog is just as important as feeding your pets?

My two dogs wouldn’t be vibrant, strong, and full of energy if I neglected to feed them.  And since they can’t feed themselves, they HAVE to depend on me.  It’s my responsibility and a necessary part of my daily routine.  Because I love them and I want them to thrive, I can’t forget to feed them.

Blogs need to be fed, too!

And even though you can’t feed your blog “actual” food, you can still provide it with the essential nutrients it needs to stay healthy.

By the way, don’t forget to feed yourself during the day or you won’t have enough energy to feed your blog!  My good friend and blogging buddy, Jane Lee, wrote a quick commentary on “Taking Time Out” for nourishment.  Jane knows that she can become very lethargic and unable to focus on her work if she forgets to eat.

Does that happen to you sometimes?

And your blog will get really sluggish, too, if you don’t feed it.

Use the following ingredients to cook up the very best Blog Food:

  • Creative and compelling titles
  • Fun and interesting graphics
  • Lots of white space
  • Unique content that educates, engages, enriches, and entertains
  • A call to action

Be sure to feed your blog at least twice a week!  To find out more about some delicious and nutritious blog food, check out this FREE Five-Part Video Course, “Get the Best out of Your Blog”.

What are you going to feed your blog today?

So You want to be a Freelance Writer

Guest post by Lisbeth Tanz

One of the things I hear most frequently from new freelance writers is that they didn’texpect it to be so hard.

If they had asked me, I could have told them that doing this work isn’t the easiest way to earn a living, at least not initially.

No new business is easy – but when you consider that all you need to start a writing business is a computer, Internet connection, telephone, fax (maybe) and writing talent, it seems like a slam dunk.

However, starting a writing business takes more than just good writing skills. It takes business savvy (or the willingness to develop it), the ability and desire to work hard to get established and an understanding that money won’t start flowing immediately (unless you’re really, really fortunate).

Here are 10 things to consider before you declare yourself in business as a writer:

  1. Identify the things you know a lot about and would enjoy writing about.
  2. Determine how much time per day you will be able to pursue your writing business dream.
  3. Determine the market(s) you want to pursue. Do you want to write for magazines? Newspapers? Web content providers? Your own content? Do you want to create your own products? Do you want to be an affiliate marketer? (You’d be surprised at how much writing is necessary when you promote the products of others effectively.) NOTE:  Each of these markets is different and you may not be able to find work for some of them on the job boards.
  4. Analyze (don’t just look at) the top job boards:  guru.com, elance.com and odesk.com. There are others, but these three are probably the biggest. I could write a post or three on just this topic. You’ll want to look for what the most successful bidders are doing and emulate them.
  5. Take a stroll over to Craigslist to see what freelance gigs might be posted there. Sometimes I find hidden gems on my local Craigslist.
  6. Now that you’ve done some research, you’re better prepared to write down three goals you would like to achieve with your writing business in the next three months, six months and 12 months. Setting goals helps you stay focused.
  7. You’ll also want to calculate how much money you must earn to make this venture worthwhile. You can learn how in this post I wrote about calculating your freelance writing rates .
  8. If you don’t have any writing examples, create some! You won’t need many, but you will need to create a few that can demonstrate your writing ability.
  9. Consider where and when you’ll do your writing. If you have three kids under three, this could be a challenge. But people manage extreme or difficult situations and still make time for writing, so get creative with your planning.
  10. If your skills aren’t up to snuff, search for mentors, websites and books that can help you improve your skills.

There are many other things to consider, but these should get you started. You might have noticed that I didn’t talk about coming up with a business name, creating a logo, making business cards, etc. That’s because you will best serve yourself by considering these 10 points before you jump headfirst into a writing business.

Many thanks to Melanie for giving me the opportunity to guest post on Solo Mompreneur!

Lisbeth Tanz is a freelance copywriter and editor. Her business, The Hired Pen, was started on a wing and a prayer in 2004 (before she understood the 10 points above). Since then she’s written and edited for a wide variety of business clients, but focuses primarily on alternative health and wellness, home improvement and pets/animal companion writing. She’s continually amazed at all there is to learn about writing and business and enjoys sharing her newfound knowledge with new and experienced writers at www.savvyfreelancewriters.com. You can also find her on Facebook, Twitter and LinkedIn .

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“The Pink Ladies” Power Tools of Online Marketing

I love working with power tools!

Just get a sander, drill, saw, planer, nail gun, or any power tool in my hands and I’m in heaven!

I really enjoy doing restoration projects, furniture refinishing, remodeling, or any project where I can pull out a power tool and have some fun.

Most of the women reading this will be thinking, “Ooh … yuck.”  But hang on and keep reading.

A long time ago out in the San Fernando Valley here in Southern California, there was a trade school for Women Only called “The Pink Ladies”.

They offered courses in the construction trade – plumbing, roofing, tiling, masonry, framing, carpentry, wiring, etc.  Upon successfully completing the course, graduates were awarded a toolkit.  The toolbox and all the handles of the tools were PINK.

I regret not having signed up for the course.  I know I would have passed with flying colors!

Talking about thinking “Pink” and “Powerful” …

As a Mompreneur, you need the right tools to grow your business.  Here’s a group of ladies with some business-building power tools!  They’re the “Pink Ladies of Online Marketing”!

Marcia Hoeck: “My Breakthrough Business”

Martha Giffen: “Helping You Through the MAZE of Online Marketing”

Bobbye Middendor: “Write Synergies Copywriting”

Heather Bestel: “More ME Time”

Deb Augur: “My Web Gal”

Jeanne Kolenda: “Tips for Life and Business”

And don’t worry …

These ladies won’t make you wear a pair of safety goggles to put their power tools to work! ;-)

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