Build An Online Empire | Solo Mompreneur

6 Ways to Boost Your Visibility and Credibility

William Bernbach said, “An idea can turn to dust or magic depending on the talent that rubs against it.”

Here are 6 ways to give your inner being a makeover and increase your visibility and credibility:

1.) Become an expert at “stating” your expertise – Step up and Claim it!

What problems do you solve? Who do you help? What real world training or life experience do you have? What awards have you won or books have you written? Have a sense of self-worth. Experts with sizzle share information “memorably”. Draw upon your creativity, sense of humor, and energy.

2.) Understand where your target market gets information

Start a “wish list”. Identify three venues where you want to be known. Become the Go-To person. Don’t be ORDINARY. Set yourself apart from others in your field. Personally brand YOU. Your personality and unique FLAIR are as special as your fingerprints.

3.) Create an ROI (Return On Investment) Plan

Figure out what you want in return. More web traffic? Increased opt-in rate? Increased credibility? Publicity? Fame leads to fortune.

4.) Be a trend watcher

Open yourself to new venues, formats, and opportunities. Follow the top ten bloggers in your niche. What are they talking about? Subscribe to a weekly ezine that will keep you updated on the latest trends in your industry. Utilize social media to stay informed – what are the latest hop topics of discussion on Twitter, Facebook, LinkedIn, etc.? Awareness is powerful.

5.) Toot your own horn

Create some Buzz! Create some Fans! Exude confidence. Find your passion and work with your strengths. Share your accomplishments. Get powerful testimonials to serve as social proof and increase your perceived value. Accept invitations to do presentations, teleclasses, or seminars. Become a sought after, recognized expert.

6.) Publish or Perish

Get seen by more people. Publish articles in online article directories. Blog, blog, and blog some more. Take a look at the VALUE of the information you supply. Through writing, you can bottle and sell your expertise. Imagine your ideal visibility level and focus on CREDIBILITY- the quality of being believable, trustworthy, transparent, and authentic.

Travel Off the Beaten Path, Stand Out and Sizzle!

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Filed Under: Blogging, Build an online empire, Building relationships online, Following Your Passion, Service Business Owners Tagged With: Blogging, Bragging, Internet business success, Marketing your services online

Online Revenue Workshop Recordings If You Can’t Make It To Las Vegas

By Melanie Kissell Leave a Comment

I know you are interested in building your online business in 2010 … or you wouldn’t be reading this. Today’s post is an important announcement I wanted to pass along to you. I don’t want you to miss out … and you’ll want to take action right away.

A couple of friends of mine are giving a workshop in Las Vegas called the Online Revenue Workshop. And while I think it’s too late to register, you can still benefit from this workshop with the recordings.

When I asked Dr. Jeanette Cates, one of the organizers, about the recordings, here’s what she told me:

YES, the recordings are available.

YES, the recordings will include both audio AND video replays of the sessions. Any time we use a computer for the presentation, whether it’s slides or a live demonstration, we’ll be recording the screen.

These are not the “talking heads” videos you sometimes get from conferences. I mean, do you really need to see the presenter in order to “get” the content? Instead, these are the visuals that make the information clear and ready to implement in YOUR business.

YES, there is a special pre-publication price of only $97.

YES, we’ll be raising the price immediately after the conference. It will go to at least $197 – twice what it is right now.

So it sounds like you need to take action today. They are only guaranteeing the special pre-publication price when you buy before the conference kicks off on January 22.

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Filed Under: Build an online empire, Online Marketing, Online Promotions Tagged With: Las Vegas, Live Event, Online Revenue Workshop

What Can Babies Teach You About Promoting Yourself And Marketing Your Services?

By Melanie Kissell Leave a Comment

Babies are soft and sweet and gentle. But sometimes they can be really loud! Those are the moments they will instantly and effectively grab your attention, awaken you from a sound sleep, call you away from the dinner table, or even cut your shower super short.

What can you learn from babies that will help you market your business online?

Babies are great at taking center stage, tooting their own horns, and getting someone to take action. And that’s exactly what you need to do as an online marketer in order to reach your business goals. Pardon the pun, but you can’t take “baby steps” and be shy about it. Many service professionals I’ve met would rather do a root canal on a Rottweiler than promote themselves. They’re afraid of coming across as sales-y and no one likes a pain-in-the-patootie sales person.

I’m not suggesting you annoy your target market by pitching, pouncing, prodding, and pestering (loud and obnoxious never wins any awards). Instead, learn how to become an expert at Bragging — the right way. Your clients and potential clients want to work with a winner, someone who is skilled at alleviating their pain and solving their problems. They want you to brag and they want to brag about you.

Ask yourself these questions as you put together your marketing messages: “Why would someone want to hire YOU? What are your strongest selling points that set you apart and make you stand out? If someone were to brag about you, what would they say?”

Friend and colleague, Cathy Goodwin of Copy Cat Copywriting, has an mp3 recording and 25-page workbook called Bragging101 for under twenty dollars that is a phenomenal tool that teaches you how to market confidently without sounding like a used car salesman. I use it in my own business and refer back to it often. If you have a fear of bragging, check it out.

If your current marketing strategy and self-promotion resembles that of a sleeping baby, it’s time to wake it up!

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Filed Under: Build an online empire, Online Marketing, Online Promotions Tagged With: Bragging, Internet business success, Marketing your services online, Online Promotions

What In The World is PLR?

By Melanie Kissell Leave a Comment

Can you see a need for using PLR as an integral part of your marketing strategy? Nicole Dean offers the Best Original PLR on the planet.

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Filed Under: Affiliate Marketing, Blogging, Build an online empire, Private Label Rights Tagged With: Articles, Blogging, Internet business success, PLR, Private Label Rights

Ever Feel Like You’re Marketing To Nobody?

By Melanie Kissell Leave a Comment

There you sit, week after week in front of your computer screen, banging out blog posts and 140-character Tweets. What’s the use? Nothing happens. Your blog is gathering moss and no one on social media sites seems to know you exist. Pretty frustrating. You’ve got talent, skills, and expertise (out the wazootie!) to share with your target market. But there’s a big problem. Your audience seems to be far away in a distant land on a perpetual vacation. In other words, they’re absent and you may as well be invisible.

You begin to recognize that working online can be a very lonely business and you’re feeling stuck in a rut. Not a good feeling. How can you break out of this hum-drum routine and start making a profit? Joint Venture with someone! But play it SMART. After all, this is YOUR business we’re talking about so know exactly what to look for. Take just one minute to watch this free video and learn the “3 Biggest Mistakes To Avoid” when looking for a Joint Venture partner.

I’m pleased to say I found a fantastic partner recently. She needed some original content for her blog and newsletter and I needed some online visibility. We’ll be doing some internet radio show broadcasts together soon, as well. Can you see the mutual benefit here? As the saying goes, it’s not rocket science. Now I’m not feeling so alone and we’re working jointly to help one another experience and enjoy the success we deserve. Doesn’t get any better than that.

Flying solo in your online business can leave you feeling isolated and lonely and ready to throw in the towel. Instead, have some fun and start looking for someone to collaborate with today!

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Filed Under: Build an online empire, Building relationships online, Joint Ventures Tagged With: Internet business success, Joint Venture Partners

VIDEO TUTORIAL: HOW TO AVOID BAD PLR

By Melanie Kissell Leave a Comment

Don’t waste your money on Bad PLR! Get the most bang for your buck with
professionally-written, top quality articles from Nicole Dean at EasyPLR.

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Filed Under: Build an online empire, Online Marketing, Private Label Rights Tagged With: Articles, Bad PLR, Nicole Dean, PLR, Private Label Rights, Video tutorial, YouTube

QUICK BIZ TIP YOU CAN PUT INTO ACTION RIGHT AWAY

By Melanie Kissell Leave a Comment

Tired of paying for something that should be FREE? Here’s a way to create an online presence without breaking the bank.

The simple purpose of Free Website Submitter is to give people the ability to launch their web pages without having to shell out money to an expensive SEO expert. You can submit as many websites as you want right in front of your eyes in seconds. Go ahead, give it a try. It’s fun and easy!

Submit your site to 120+ search engines and directories free and with lightning speed.

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Filed Under: Build an online empire, Online Marketing, Search Engine Optimization Tagged With: Online directories, Search Engine Optimization, SEO, website submitter

3 Ways PLR Is Perfect For Podcasting

By Melanie Kissell Leave a Comment

Podcasters and Internet radio show hosts can use private label rights content in a variety of ways to help boost their listenership. PLR articles aren’t just for information sites and here are a few ways podcasters can put them to use on their own site.

1.) Use the articles to post to a blog or website in between shows to keep your show fresh in your listener’s mind.

2.) Use PLR to brainstorm future show topics.

3.) Make recordings of the articles and post them as bonus or mini-podcasts.

No matter how you choose to use your PLR articles to boost your podcast, it’s extremely important that you realize you need to rework the original content to make it your own. Add your own thoughts, rewrite the content to make it fit your audience, add your own personal research and data, etc.

Looking for more tips to give your subscribers about getting the most use out of their PLR? Check out the 9 Uses for PLR Articles.

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Filed Under: Affiliate Marketing, Blogging, Build an online empire, Infopreneurs, Online Marketing, Online Promotions, Service Business Owners Tagged With: Internet Radio, Podcasting, Private Label Rights

Have You Been Online For Six Months Or More?

By Melanie Kissell Leave a Comment

I want to let you know about something special from my colleagues, Dr. Jeanette Cates and Connie Ragen Green. They are holding a hands-on workshop in January, and I know you will be interested in finding out how you can attend.

The event is called the Online Revenue Workshop, and it is different from anything you’ve heard of before. For two and a half days you will be a part of a select group of people who want to learn the winning combination of strategies necessary to achieve the success you want in your internet business.

The workshop will be held in Las Vegas from January 22 through January 24. The location is the only hotel in Las Vegas that offers wireless internet in all of the public areas, including the meeting room, allowing you to implement what you learn immediately!

YOU WILL LEARN HOW TO:

* choose a niche that serves the group and the message you want to share

* craft a story to connect with your target audience

* use marketing in the most effective ways for your business

* develop the right mindset for success, so that you can build a business based on your passion and interests

If you have been online for six months or more and are still not making the money you would like to be earning, the Online Revenue Workshop is for you.

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Filed Under: Build an online empire, Online Marketing, Organize Your Online Business, Service Business Owners Tagged With: Hands on training, Internet business success, Las Vegas, Live Event, Online Revenue Workshop

Affiliate Marketing: How To Know If You’re Promoting The Right People

By Melanie Kissell Leave a Comment

I sent a Facebook message to Donna Kozik of “My Big Business Card” and “Write A Book In A Weekend” on Friday. She responded quickly. I wrote her again on Saturday. Got another reply. Sent her a note of thanks and appreciation. Received a warm, genuine compliment in return and a promise to send me some new, exciting affiliate promotional materials soon. Trust me, they’ll be in my mailbox in a jiffy pop!

Every single time I reach out to Connie Green of “Build An Online Empire With Connie Ragen Green”, I not only get a timely response, I get the most beautiful words of encouragement. Imagine that!? I don’t have to question Connie’s intentions, I know she sincerely gives a hoot about her affiliates.

I felt as proud as a peacock when Cathy Goodwin of “Copy Cat Copywriting” actually thanked me, publicly, for my loyalty on one of her Thursday copywriting Cat Chats. Does it get any better than that!?

Michael Katz of “Blue Penguin Development” and “E-Newsletter System” is another story. When I saw the exceptional value of what Michael had to offer (and his refreshing sense of humor), I went looking for his affiliate sign-up page. There was none. So I started sending him messages – pronto! He wrote back to tell me that he had turned off his affiliate program. Long story short. I gave him the proverbial “nudge” and he re-opened it again. He emailed me to say “thanks” for giving him the push to light it up again! He added a little compliment by saying that I was “convincing”.

Jessica Swanson of “Shoestring Marketing” makes me feel like I’m the most special Twitter follower in the whole wide world … the whole world wide web! Enough said.

I recall when I wanted to become an affiliate for blogger extraordinaire, Denise Wakeman, of “The Blog Squad”. At the time, she was re-vamping her affiliate program. But … she religiously followed up with me over a period of time and made certain that the sign-up process went smoothly. She checked, double-checked, and triple-checked in with me. Amazing.

I could go on and on …

However, are you seeing a pattern here? As an affiliate, HEARING from the online marketing experts you’ve aligned yourself with is a good sign that you’re promoting the right people.

If you’re looking for worthwhile affiliate programs and professionals that will treat you with dignity and respect (plus great follow up), go to the top of this page and click “Melanie Recommends”.

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