
There’s no telling what you’ll find on some people’s blogs on any given day. Have you ever been to a proverbial “grab bag” blog?
Visit one day, and you’ll find a post about personal development.
Visit a few days later, and you’ll be reading a product review.
The following week, it’s a pictorial post of last summer’s family vacation photos.
Next visit, it’s a music video with editorial comment.
Following month, the author is asking you to take a survey about heartburn and indigestion.
Can anyone see the problem here?
Better question …
Can anyone tell me this blog’s “theme”? Can you guess the purpose of this blog?
I wouldn’t be able to figure it out. There’s not even the slightest hint of consistency.
If you’re blogging for business, crafting a ‘grab bag’ of posts is going to confuse your target audience.
Remember …
A confused audience WON’T take action.
And chances are really good they’ll have no desire to come back and reach into your grab bag for more surprises.
“Mystery” and “Suspense” are great if you’re writing a book or screenplay or even a speech, but not if you’re working to brand yourself and your business.
Your target audience has questions, issues, concerns, and problems they want solved. And they’re counting on your ‘themed content’ for support, inspiration, motivation, and answers.













Are You A “Great Post!” Commenter?
We all could use a few strokes once in a while, especially when we’ve poured our hearts and souls into something we’ve written.
Ask any article marketer, author, or avid blogger – we love to get feedback from our readers, especially when they say something positive and complimentary.
Think back to how many times you visit someone’s blog, scroll down to the comments area, and what do you see?
There it is – that infamous and over-used comment: “Great Post!”
Maybe the reader really enjoyed the post. And that’s terrific! But “why” was it great and “what” resonated with the commenter?
In some instances, I suspect the commenter may not have even read the post and is just looking to create some backlinks. Not a good idea and certainly not very thoughtful or professional behavior.
I wrote an article for Natural Baby Pros entitled, “Do’s And Don’ts Of Posting Blog Comments”. It’s brief and to the point and I think you’ll enjoy reading some worthwhile guidelines for getting the most mileage out of the blog comments you post!
Oh, and if you actually got this far …
How about leaving your mark in the comment box below?
I read and respond to EVERY one of them!
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