This week I was thinking about the purpose of blogging and the goals I have set for my business blog.
With the start up of a new year, I was contemplating some fresh, unique ways to make my blog work for me and some topics that would be appealing to my target audience.
At the time, I was sitting outside on my patio (It’s warm here in the winter). I looked across the street and saw a neighbor’s birdhouse perched high atop a sturdy, square wooden post.
It suddenly dawned on me that blogs and birdhouses share the exact same goal.
Go ahead and say it. I already know I’m a little “quirky”. That’s okay. That’s a big part of what makes me ME.
But think about it for a minute.
What’s the main goal for constructing a birdhouse?
And what’s the main goal for a blog?
They both need visitors!
No sense putting up a birdhouse if no birds come by to enjoy it. And the same principle holds true for your blog.
So how do you get birds to land in a birdhouse and people to land on your blog?
- Create a pleasant, comfortable, interesting environment to hang around in
- Provide lots of yummy treats
- Consistently replenish the supply of food (for your blog – delicious content!)
Can you think of something unusual or eclectic your blog can be compared to? Just fill in the blank – “My blog is like …”