I Offer Two Prices: Retail and Free

Pricing your products and services

My brain is dizzy from reading a gazillion articles on best practices for pricing your products or services and whether or not it’s a good idea to post what you charge on your website.

Is your head spinning, too?

I don’t sell any products so I usually rifle through those article segments — although bits and pieces can also be applied to pricing services.

One of the reasons I procrastinated forever and a day (and then some!) before publishing an offering on my site is because I agonized over what to charge for my copy editing services.

I was afraid to charge too little and afraid to charge too much.

And in case you’re wondering …

No, I didn’t choose to research my competitors to help me through the decision making process though that was what many of my colleagues suggested. I’m guessing some copy editors charge half my rate and some charge twice as much.

Since I work my own kind of magic, I chose not to be concerned with the value someone else places on their talents and skills.

Thing is, I look at myself as having zero competitors.

I don’t mean to come off as smug but there’s only one of me on this planet and I don’t share my brain with another human being. No one else can bring what I bring to the proverbial table — a lifetime of experience, quirky creativity, a unique tone, speed in delivery, workaholic ethics, and final drafts that make my clients smile and earn me referrals.

Some have even called me a “magical unicorn badass”. If you hire me, I’ll let you be the judge.

So I decided to price my services accordingly — I offer retail and free.

For curious minds, here’s the breakdown:

  • My blog content: Free
  • Suggested tools and resources: Free
  • Writing and grammar tips: Free
  • Connecting and networking on social media: Free
  • Email, phone, and Skype communications (a.k.a. listening ear): Free
  • Interviews, guest posts (and occasional poetry): Free
  • Proofreading and editing: Retail (Flat hourly rate – no tricks up my sleeve)

A slice of client attraction advice:

Don’t hesitate to let the [price tag] cat out of the bag.

Post your prices on your websiteDespite strong opinions to the contrary, I think it’s wise to fill your website visitors in on what you charge. Otherwise, I’m apt to think you have something to hide. Or maybe you’re a bashful introvert or you lack confidence in the value you add to your clients’ lives.

Whatever the case, please don’t leave prospective clients guessing.

Tell them what you’re worth and why. Show them you’re the person they should hire and persuade them to click the “Book Me” button. If you’re currently uncomfortable with your prices or they bring on an icky feeling, change them. It’s your business and livelihood at stake.

Service providers, what’s your biggest pricing nemesis? Do you have your fees posted on your website? If not, why?

Next stop:

Sprint over to Mission: Storytelling to catch this month’s Word Carnival posts from my fellow carnies. We’re small business owners on a mission to help you tell your story and rock your message and marketing!

Writing in the Rain: Nature’s Solution to Business Blogging Blockage and Boredom

Writing in the rain

There are times I swear I’d rather master the art of ice sculptures and boogie-woogie than write a blog post.

Even though the cat’s been out of the bag for years — I LOVE to write (and I love to beautify other bloggers’ content.)

But no matter how much I want or need to write a post, I can’t get out of first gear if I’m not in the mood for writing. Yeah, I’m one of those “moody” creatures born under a water sign.

Darn those tides! They solely and selfishly dictate my moods. {Tweet this if your birthday falls between June 22nd and July 22nd.}

Doesn’t matter if I have a dozen beautiful topic ideas or rock solid outlines staring at me, I’m frozen in my tracks. (You know, like one of those ice sculptures I could learn to carve.)

Colleagues and blogging buddies have suggested music as the steadfast solution to set the mood and get your fingers moving across the keyboard.

Might be a great ignition remedy for some business bloggers but guess what?

Not only do I love writing, I love music, as well. So turning on some background tunes will only get me humming the melody and singing the chorus. No, instrumentals won’t do the trick for me, either. I’ve tried. I find myself anticipating those mind-blowing crescendos.

If you’re like me, here’s something you’ll want to try:

Turn to the sounds of nature to get you in the mood for writing, nudge you over the boredom bump, and clear your blogging blockage. {Tweet This}

I’m one of those people who smile when it’s raining and the more thunder and lightning going on, the better.

Give the free Rainy Mood app a try and listen to the sounds of rain as you write. Their tagline reads, “Rain makes everything better.” I’m convinced they had me in mind.

Or if you prefer the sound of a crackling fire, ocean waves, or other types of sounds, visit iTunes or Appcrawlr to search for selections.

What’s YOUR secret weapon for battling boredom with your niche or banishing writer’s block?

More on this topic here:

This month’s Mission: Storytelling word carnival covers the sticky business of getting bored with your niche and what to do with yourself once that happens — when you’re bored with writing/when you’re stuck on your blog/when your calculator just doesn’t give you butterflies anymore.

Image credit: Stockvault

When Affiliate Marketers Shove Promo Links In A Blog Post Like They’re Stuffing A Turkey

Link stuffing can backfire on your blogging and marketing

Blogging and overzealous affiliate marketers can be an annoying combo.

I’ve seen them. You’ve seen them. Unfortunately, we’ve all seen them. The commission-driven, unattractive, undesirable blog posts stuffed and plump with affiliate links.

Talk about a prime time to put your cringe on and your cursor on the “x” to click away!

I get it, affiliate marketers. I really do.

You’re blogging to create sales from all the lovely items you’re peddling and promoting in partnership with the rightful owners.

Like the rest of us, you want to make some dough and cash in on your marketing efforts.

There’s not a blinking thing wrong with that goal EXCEPT

Do you think maybe, just maybe, it’s a better idea (a gentler and more digestible approach) to promote one, possibly two, items per post instead of a hefty bowl full?

Affiliate link after affiliate link after affiliate link is, well, not cool. You’re coming across as sales-y, pushy, and quite honestly, desperate.

Maybe you think we don’t notice what’s going on.

Here’s a newsflash:

You’re making it blatantly obvious. So please stop it. You’re giving blogging and affiliate marketing a bad name.

Some of the biggest offenders are affiliates for kitchen gadgets, workout videos and exercise equipment, books, electronics, cosmetics, and everything on earth related to infants and pets.

Most of us have been around the blogging block more than twice and we can smell a promotional link a mile away. Yes, we’re that good.

We welcome the pleasant aroma of one or two affiliate links but twenty-two really stink.

Instead of shoving affiliate links in till your posts burst at the seams, blow up, and spew debris over the rest of us:

1.) Share a case study.

Write about someone who’s put a product or service you’re promoting to the test. Be honest and thorough. Talk about the positives, negatives, and the end result. Include a testimonial. And please make sure it’s one that can be verified. Having your brother write a testimonial is … uh … not going to be convincing.

2.) Pick a product or service and share “why” you chose to promote it.

What’s the reason you wanted to partner with the owner/creator? What attracted you to this particular offering? For crying out loud, make certain you can speak with integrity and claim YOU actually spent money on this product or service and took it for a test drive yourself.

3.) Tell a story.

Everyone leans in on a good story and storytelling for business will never go out of style. Truth is, storytelling pays. Be creative in developing a storyline. What character from a Disney movie or sci-fi adventure can you use as the villain in your story? What fairytale or fantasy comes to mind in relationship to an item you’re promoting? How can you make your customer the hero of your story? Build on that.

4.) Interview a product creator or service provider.

Craft a short list of questions and have your interviewee answer those questions in a blog post. Share a product demonstration video. Record an audio interview and upload it to your blog. Design an infographic depicting little-known aspects, all the moving parts, or behind-the-scenes development phases of a product or service. Post interviews as SlideShare presentations or Haiku Decks. Interviews boost your credibility and increase the familiarity factor.

5.) Showcase happy buyers and/or ideal customers.

Ask your buyers to send you photos or short video clips using the physical products they’ve purchased. Selling books? Have fun and ask people to find an interesting or unusual locale to take a photo holding the book. Make it a contest to see who comes up with the zaniest or most unique photo. Selling kitchen gadgets? (I’ll let you fill in the blanks) Take the photos or videos and turn them into Pinterest graphics. Create a board devoted to satisfied buyers and/or your ideal customers and share your board on your blog and on social media. Make customers, not sales, your main focus.

Blogging and affiliate marketing can be complementary ingredients in your cookbook for success.

So affiliate marketers, stop stuffing turkeys and start crafting link-lean blog posts worth savoring. You’ll earn more commissions and we’ll put our cringe back on the shelf.

Next stop? Mission: Storytelling.

The New Year is bright with all sorts of new ideas, but in certain circles there’s still plenty of shady tricks and underhanded practices that we think should be called out. This month’s word carnival: Dirty Deeds and Due Diligence – what to watch out for in 2015!

 

Three Business Bloggers Go Into a Bar: The Punch Line on Copy Editing

Good grammar makes good business sense

Let me introduce three biz blogging buddies who meet up at a posh bar for a night on the town:

  • One just hired a professional copy editor.
  • One shoots from the hip – proofreads and edits every bit of her own copy.
  • And one is in the fuzzy zone – not sure which approach is right for her.

All three order a Midori Sour and share a platter of hors d’oeuvres. (I could have said “appetizers” but this bar is upscale, baby! After all, we business bloggers deserve the very finest in décor and cuisine.)

Remarks about people who point out grammatical errors in their posts, e-books, email marketing messages, and sales pages ramp up the evening’s conversation.

Seems there’s no shortage of stories on grammar gone bad.

If you’re waiting for the rest of the joke and a zinger punch line, I’m sorry.

There’s just nothing funny about copy editing. {Tweet Me}

Call it a quirk, call it a curse, or call it an asset. You decide.

But every misspelled word, misused word, slice of sloppy syntax, and sentence minus proper punctuation jumps off the page at me – every single time.

I’d bet my two dogs AND my piano I’m not the only person on the web with discerning eyes (and a seventh grade language arts teacher who cracked the whip).

Other people notice these boo-boos, too – like your email subscribers, fans and followers, prospects, and blog readers. You know, the folks you’re trying to build vibrant relationships with and hoping to secure business with some day.

Always presume a chunk of that population stands proud on the Grammar Police force … and graduated with honors.

From your audience’s perspective:

A lack of editing skills can mean the difference between pulling out their credit cards and pulling the plug on working with you. {Tweet Me}

Ew. Ouch. That second option really bites. And it bites hard.

The kingdom of content marketing is rife with writing errors – mistakes that make you look like you don’t know shit from Shinola.

Example:

This past week I received an email newsletter that contained the word, “annunciate”, which means “to announce something”. What the sender meant to write was “enunciate”, which means “to say or pronounce clearly”.

Using the wrong word totally botched the point she was trying to make. Worse yet, the needle dropped on her credibility meter … instantly. I mean, c’mon. Like she doesn’t have access to a dictionary?

No big deal, you say? Who really gives a hoot about spelling and punctuation and the slippery slope of sentence structure??

Well, if you want someone to book a consultation, subscribe to your list (or stay on your list!), attend your workshops, devour and share your posts, buy a ticket to your biz retreat, join your online community, or refer you to others, hopefully YOU give a hoot.

Caring enough to communicate clearly, concisely, and competently gives you a leg up with your “right people”. It helps your relationship with them blossom, beautifully, by boosting the trust factor and cementing respect.

Kyle Wiens, CEO of iFixit, the largest online repair community, has this to say:

“Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in emails, and on company websites, your words are all you have. They are a projection of you in your physical absence. And for better or worse, people judge you if you can’t tell the difference between their, there, and they’re.”

In his article on Harvard Business Review, Kyle went on to say “Good grammar makes good business sense.”

It’s pretty tough to argue that point.

So let me ask you this:

Are you shooting from the [proofreading and editing] hip? Or are you at least getting a second pair of eyes on your copy before hitting the publish button?

If you’re thinking about hiring a copy editor, what’s your biggest deal breaker?

Next stop:

Jekyll & Hyde scenarios are the main attraction for this month’s Mission: Storytelling, a word carnival for small business owners. Virtual admission and amusement rides are free!

Your Hangover Was Not Epic. Not Epic At All.

misuse and overuse of epicThat pizza was epic!

The after-prom party was epic.

Epic sex.

Really?!

I would love to get on my soapbox and tell people as a matter of fact the word doesn’t mean what they think it means – mostly due to my personal annoyance with its overuse, but I doubt I have a leg (or a soapbox) to stand on.

Let me know if you agree with this:

Overuse = Meaningless

(Think: That song you hear on the radio that’s played into the ground)

Any effort on my part to clear this matter up would be an epic fail. (See what I did there?) Put the two words together and you have a meaningless catch phrase.

Fail is a verb. Failure is a noun. Fail cannot be epic.

Did you know that “epic” made Dictionary [dot] com’s list of “The Worst Words of 2012”? (Made the same list the three prior years) It was also voted one of “7 Annoying Words That Should Die A Horrible Death” by 101books [dot] net.

Yet “epic” refuses to be banished. {Click to Tweet}

Fizzle published a post earlier this year entitled, “Write Epic Shit”. I’d like to tell the author/s of Fizzle I don’t write “shit”, let alone epic shit.

Pinterest is a breeding ground for “epic”. You can pin any number of artful versions of “Do Epic Shit”.

Misuse and overuse of epic

Like what?!

Discover the fountain of youth? Take a vacation in a parallel universe? Find the cure for the common cold? Put a stop to all the wars?

Want some examples of what’s EPIC?

Oceans.The Cosmos. Beowulf (Takes most people a few days to read the oldest surviving epic poem of Old English, consisting of 3182 alliterative long lines). Ernest Shackleton and his crew surviving their Antarctic voyage.

I’m sure you get my drift. I mean, really. Let’s be honest.

Have you ever met another human being who’s done anything truly epic? I haven’t. And I hang out with some exceptionally smart cookies whose brilliance and creativity is unsurpassed.

And while we’re on the subject of misused and overused words:

Ditto for at the end of the day and the grand champion, awesome. Oy!

I don’t generally encourage readers to leave my blog but today is an exception. If you’re a small biz builder or word nerd, like me, sprint over to Mission: Storytelling. This month’s word carnival is exploring jibber-jabber nonsense words that have come to be a nuisance for legitimate business people and the elixir of life for the more unscrupulous snake oil salesmen in our midst.

Deepen Your Online Relationships: Send a Smile in a Box

Mission Storytelling collage

Just for fun, click the image above. (For the biggest impact and to see everyone’s mug up close, open in full screen)

It’s a collage I created in under ten minutes on Smilebox. I chose a design, uploaded some photos, added text and background music and — Voila! My creation was ready to be shared.

No kidding. It really is that simple.

In case you’re wondering, there’s a free version and a premium version. An annual premium membership equates to about $4/month.

Smilebox LogoInstead of elaborating on all the spiffy features of Smilebox (because I know all you wise owls and smarty pants can do that for yourselves), I want to go a different route.

Let’s Talk Relationship Building Online

It’s not easy, is it?

The number of Facebook fans and Twitter followers you have may be in the thousands by now. Maybe you’ve been added to hundreds of circles on Google Plus and you’ve joined a mountain of business groups on LinkedIn.

And chances are great these days you’re pinning like crazy on Pinterest or adding installments to Instagram like there’s no tomorrow.

Splendid … but superfluous.

What am I getting at here?

The FB “Likes” don’t matter. A gazillion peeps don’t matter. Link-up parties don’t matter. Endless noisy chatter on Twitter doesn’t matter. Blogging seven days a week doesn’t matter.

An ensemble of cat memes doesn’t matter – for sure!

The numbers don’t matter. People matter. {Tweet This}

Tried a little tenderness lately? It works.

We Don’t Need To Start A Revolution

We just need to do our part to stop the madness.

We need to find better ways to develop and nurture online relationships. {Tweet This}

Before enrolling in the Annenberg School of Communications at USC, I asked my oldest daughter “why” she chose to pursue this field. She indignantly and vehemently replied, “Mom! Communications is EVERYTHING in life!!”

Wow. That was an unforgettable (and fervently animated!) moment – a moment and message that’s stuck with me ever since. She made her point. What’s more, I agree.

Consistent, clear, caring, and compassionate communication needs to be the focus in building relationships online. I joined a free 30-day challenge, aptly named, “Bloom Your Online Relationships”, to do my part to stop the incessant madness. Take a minute and check it out.

We need to have “real” encounters online … not countless numbers of shallow exchanges. {Tweet This}

Starting today, forget about spending precious time amassing a larger following. Explore the network you’ve already created and work to deepen those relationships.

I bet a Smilebox would brighten someone’s day!

Go ahead. Create a quick greeting, a note of thanks, a simple “Hello, I’m thinking of you”, an invitation to virtual coffee, a slideshow, a poem, a video, a collage of inspirational quotes – whatever floats your boat.

And then see what happens. That’s the fun part.

There’s Plenty More Where This Came From

Dash over to Mission: Storytelling, a monthly word carnival for small biz owners, to discover more tools (for UNDER $10/month) that you can put into action right away. No panaceas, just great tools that work well.