I Don’t Want To Be A “Lead” When I Grow Up
Imagine holding a baby and telling that precious child this bedtime story ... Life is colorful and full of adventure. When you grow up, you're going to become a "lead". You'll feel very special to be part of a "highly targeted" audience and an "autoresponder list". Oh, what fun … [Read More...]
Freebie or No Freebie – What’s Best?
I've been reading a ton of discussions recently about whether it's a good idea to offer your target audience a "freebie" as a means of growing your list ... ... the folks you want to build a relationship with away from your blog -- those wonderful email subscribers you want to nurture -- the … [Read More...]
Overcoming The Challenge Of Getting An Audience In Your Virtual Seats
Nothing spells disappointment like spending weeks or months creating, planning, organizing, and marketing a virtual event ... And then having no one show up or just a sparse handful of attendees. Ouch! 3 Biggest Virtual Event Promo Challenges 1.) You may not have a large network of … [Read More...]
Help Me Fill “The Brag Bag”
Did you know your target audience EXPECTS you to brag? It's true! No one wants to work with a loser, right? Bragging the right way will help you build relationships while you increase sales and revenue. Everybody likes to hire professionals or purchase products or services they can brag … [Read More...]
My Biggest Marketing Mistake In 2011
I didn't "ask for the sale" nearly enough times in 2011. I didn't stay laser-focused on making money this past year -- BIG mistake. As you know, without sales, you can't stay in business. Believe me, I don't plan on repeating that mistake in 2012. Does that mean I'm going to pitch, push, … [Read More...]
Merry Marketing! Share Your Holiday Offer
Before the jolly bearded man in the red suit comes down the chimney ... I'm inviting you to participate in some Merry Marketing! Do you have a special holiday offer you'd like to share? Please use the comment box to post the link to your offer and a few details about the "benefits" of … [Read More...]
Answering Your Social Media Telephone
In my previous post, I asked a pertinent question regarding social media engagement -- "Are You Hitting The Reply Button?" Truth is -- most people aren't. I'd like to suggest giving that one a read first since today's post is a follow-up. One of my coolest ghostwriting online friends, … [Read More...]
Are You Hitting The “Reply” Button?
The name of the game in social media marketing is engagement. (It's also leveraging, networking, offering valuable content, consistently showing up, and a number of other cool things but we'll save those topics for a later date) If you're not engaging with your target audience, you're simply … [Read More...]
Vacationing In Burnout-ville
The hotel rooms in Burnout-ville are always full ... ... full of wrung out, worn out entrepreneurs. The revolving doors at hotel front entrances are in perpetual motion. Business is booming! Unfortunately, it's a vacation spot completely void of fun activities, swimming pools, … [Read More...]
3 Simple Keys to a Strategic Plan that Rocks!
Every year, during the last couple of months, we turn our attention to "planning." And because it's that time of year, we call it a strategic plan that sets us up for the next year's growth. You can spend tons of time, invest lots of energy and lose yourself in crafting a strategic plan for your … [Read More...]
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