Blog Your Way To Winning Friends And Influencing People

When I was in high school, I had the chance to take some of the most outstanding elective courses.  Electives were classes you could choose to take and not part of the required academic curriculum.

I joined the orchestra and marched in the band.  Learning halftime choreography was a blast!  Typing class was one I just couldn’t pass up.

I took a public speaking class (which I loved with every fiber of my being!) and I had the joy and the privilege of studying journalism for two years.

But the most memorable elective I ever attended was the Carnegie Mellon Institute’s Course of Literature.

The very first book on the reading list was Dale Carnegie’s “How to Win Friends and Influence People”.  Brilliant as he was, Carnegie forgot to write a chapter on “blogging”!

Okay, I’ll be a little forgiving.  The book was first published in 1937.  Putting pen to paper was en vogue then and I believe some people were still communicating by carrier pigeon.

In forming relationships online, I’m finding blogging to be an ideal platform for showcasing your expertise and building your brand. And the beauty of blogging is that you don’t have to be a journalist.  You can just be YOU.

Blogging is all about telling stories, sharing life experiences, and sometimes bringing human frailties to light.

It’s the perfect medium for having a conversation with people without being physically present or sitting across the table from them.

For marketing a business online, blogging is a great venue for educating, entertaining, and engaging your target audience.  Simultaneously, you’ll be winning friends and influencing people.


  • Was an interesting article, thank you..

  • Geoff – What a pleasure to see you here! Thanks for sharing, so openly, about the kinds of connections you’ve made on the internet.

    Warms my heart to know that the net has allowed you to maintain a vibrant relationship with your father.

    Best of success to you!


  • Melanie –

    I have found friends on-line that are among my best friends. Some I haven’t even met in person, some I have. I have made business connections with social media that have been profitable. I wouldn’t have a relationship with my father were it not for the Internet – he lives in China!

    I still haven’t read “How to Win Friends and Influence People” (yes, I know, heresy) but I would imagine that one way to win friends is to be a friend, to be in communication, and these days, what better way than the Internet
    .-= Geoff´s last blog ..They Can’t All Be Gems =-.

  • Couldn’t agree with you more, Heather. It staggers my mind to try and even imagine all the technical advancements in just the past few years alone. I’ve even heard people say that if your computer is more than two years old, it’s obsolete! Crazy.

    And yes, I have a hunch that Carnegie would have embraced social media with open arms.

    Put some magic and meaning in your day,

  • Still amazes me some days that we are living in an age where this is all possible – it’s quite awesome. We have at our fingertips the capacity to communicate with people on the other side of the planet in a matter of nano-seconds. We can develop relationships with kindred spirits around the world without having to travel. Just look at the developments within the last ten years. We really are living in a golden age and some days it just blows me away. I’m sure Dale Carnegie would have embraced blogging (and twitter lol). Great, great book.
    much love, hope you have a wonderful week.
    Heather x
    .-= Heather Bestel´s last blog ..Your Personal Keywords ~ Do you know them? =-.