Because Bobbye, Martha, and Heather Asked

Nothing spells disaster faster than not having the right tools to market your business – especially if you are trying to market on a shoestring budget.

This is a sequel to a recent post on the Solo Mompreneur blog entitled, “What’s Your Business Building Cast Iron Skillet?”

I’m writing this because Bobbye, Martha, and Heather asked. 🙂 These are three exceptionally talented bloggers and small business owners I met through joining a 30-day blogging challenge.  (Be sure to click their names and check out their amazing talents!)

These three lovely ladies asked me to share the tools I use to market my business – my “Cast Iron Skillets”.

So here’s what I use to cook up some tasty marketing messages and spread the word about my business:

Free Headline Analyzer: I love this tool and consider it a must-have.  It measures the “emotional marketing value” of your words.  It’s great for crafting blog post titles, landing page & sales page bullet points, and article headlines.  And it’s fun to use!

Social Oomph: This is the best time-saving tool in my arsenal.  I use it to preschedule Twitter updates – a day or two or three in advance!  So when I am away from my computer or working on other projects, my Tweets will automatically show up in my Twitter stream at specified times throughout the day. With one click of my mouse, I can send out a post/message to ALL of my networks at once!  I’m currently subscribed to 15 different networks.  It’s another time-saver and a real convenience.

Survey Monkey: I really like this free easy-to-navigate platform for creating surveys and polls.  Google Docs are also a great choice.

Audio Acrobat: I have lots of fun recording Audio Notes here to send out to my list, publish in my ezine, or post on social networking sites.  They have some really cool templates, too.

My Marketing Cornerstone: This is a series of OUTSTANDING webinars and accompanying workbooks created by my mentor and colleague, Jessica Swanson.  I return to this information again and again!!  This $97 bootcamp took me from ZERO success to targeted subscribers and sales!

To search for other bloggers in my niche and to keep up-to-date on what people in my niche are talking about, I use:

1) Icerocket

2) Blogpulse

3) Technorati

So there you have it – My business building Cast Iron Skillets!


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  • Hey Rob!

    You’re going to find an awesome tool to add to your biz-building arsenal. It’s a saving grace for me, it’s super simple to use, and it doesn’t cost a dime.

    It makes me extremely happy that you found something on my list that (I know!) will have value to you!

    Warm regards,

  • Great information here, Melanie. I am going to have to check out ping. That’s one resource I hadn’t looked into.
    thanks for the tips!

  • Wow, ANOTHER great idea — I’m IN!
    .-= Marcia Hoeck´s last blog ..My 5 Commitments, & the End of the 30-Day Blogging Challenge =-.

  • That means the world to me, Marcia. Thank you!

    And I’m so happy you’re giving consideration to doing a “tools” post. Who knows? Maybe we’ll start a trend. That reminds me of something …

    A long time ago out in the San Fernando Valley here in Southern California, there was a trade school for WOMEN ONLY called “The Pink Ladies”. They offered courses in the “construction” trade – framing, carpentry, plumbing, wiring, roofing, etc. Upon graduation, you were awarded a toolkit — the toolbox and all the handles of the tools were pink!

    So, what the heck? Let’s start sharing tools and become the Pink Ladies of online marketing! 🙂


  • Melanie, these are great resources — I’m with Martha, I’ve never heard of some of these before. I love the idea of a tools post, too — very inspiring. I’m going to try them out and you’ve inspired me to write a tools post, too. If only I can come up with some as helpful as yours!

    I do love your giving nature.
    .-= Marcia Hoeck´s last blog ..My 5 Commitments, & the End of the 30-Day Blogging Challenge =-.

  • Bobbye ~

    Did I really do that?! Oh, my goodness. 🙂 That’s a first!

    Thanks for wishing me a Happy Mum’s Day! I’m wishing all the adoptive moms, surrogate moms, single moms, step-moms, and ALL the special moms a wonderful day!

    I’ll be heading over to your blog in a jiffy. I’m still not seeing my comments showing up (tried to post on a couple of our friend’s blogs this morning – no luck). Waiting to hear back from my future son-in-law (Mr. IT) to see if he can help me resolve this issue. So if you don’t see a reply from me on your blog, you’ll know why. 🙁

    Hugs and Love,

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  • Talk about awesome tools– It’s amazing what she’s done to the Chicago weather. It’s gorgeous today. (5-9-10)
    Happy Mom’s Day Melanie!
    P.S. Watch for my last two posts, incl a link to you. XO
    .-= Bobbye Middendorf´s last blog ..Write Synergies: What It Means — Blog Challenge Post 25 =-.

  • Martha, your words are golden to me!

    I’m going to sit here and read this comment a hundred times. And I’m so happy I was able to pass along a tool or two that will benefit you in building your biz! Enjoy.

    Togetherness … I like the sound of that! I would love to collaborate with you some day. Would be fun!

    Well, you know where to find me. 🙂

    Hugs & Hugs,

  • Oh my gosh! What AWESOME tools you have! There are a couple I have never heard of and will be implementing immediately! You are full of resources and talent. I look up to you girlfriend 🙂

    p.s. Thanks for the mention. We will do something together SOON! xoxox
    .-= Martha Giffen´s last blog ..Online Marketers: What Exactly Do You DO? =-.

  • Hey, Chicagoland – ditch the grey and gloomies and clear up! My friend, Bobbye, deserves some blue skies and sunshine!

    I’d send you some from Southern California – if only I could. 🙂

    A testimonial, you say? YOU GOT IT!

    Enjoy the concert today and like I told Heather, you can borrow my cast iron skillets any day of the week!

    Bear Hugs,

  • Melanie,
    Wow! Thank you! I appreciate the mention (and promo). I’d like to collect some of your comments into a sort of testimonial. Are you willing? (and link back to your preferred site.)
    Love all these resources here. I’m realizing from this challenge that I need to add more structure to what I do. Still 2 posts to go. Headed out to a Sat afternoon concert. You have been a total angel of support and encouragement.
    Hugs back from chilly and grey Chicago,
    .-= Bobbye Middendorf´s last blog ..Write Synergies: What It Means — Blog Challenge Post 25 =-.

  • I’m feeling the same way, Heather!

    I believe the second half of this year is going to be filled with wonderful surprises, harmonious relationships, and dramatically-improved results from our business building efforts.

    Please feel free to step into my kitchen and borrow my set of cast iron skillets any time you like! 🙂


  • Oh my goodness! You are on fire!
    I’m going to have to model you if I want to grow my on-line biz.
    It’s so much fun learning and taking action. You have inspired me to push myself even more out of my comfort zone. This year is just getting better and better lol.
    Thanks for all this Melanie (I may be a little busy for a while 😉
    much love
    Heather x
    .-= Heather Bestel´s last blog ..Follow Friday – A very special lady in the spotlight =-.