Guest interview today – enjoy!
Martha Giffen speaks out on social media marketing and her book, “Be Social Be Rich”.
What is your personal definition of “social media marketing”?
My definition of social media marketing is reaching out to others and expanding my sphere of influence.
How do you leverage social media to build your business?
Well, the wonderful thing about social media platforms is they give you so many different ways to get your message out. The internet is truly a “web” and the more places you interact with people, socially, the more intertwined in the web you become. Others begin to see your work, like it, and refer their friends and clients to you.
Congratulations on your book! What prompted you to become a published author?
You know, “Be Social Be Rich” isn’t my first book! Ok, it’s my first solo book, but I got the bug when I was a contributing author to two other books, the latest being “Money From Anywhere” with Pat O’Bryan and a host of other influential marketers.
What were your greatest challenges in getting your book into the marketplace?
My challenges are always personal. My personality is such that I usually create my own obstacles and this was no different. Writing the book was the easy part. Putting myself “out there” was a little more challenging. You know, when you do something new for the first time, that self-doubt can sometimes seem like a mountain!
In fact, I have a chapter about it in “Be Social Be Rich”. I thought it was that important! It’s entitled “Taking Risks” and I am honest about how it shows up in my own life and what I do about it. I think many readers will relate.
What are you hoping will be your readers’ biggest takeaways from reading “Be Social Be Rich”?
I’m hoping that they will increase profits to their business, of course, but I also hope they will begin to enjoy their own network and find that it’s fun connecting with others. There’s a “richness” that comes into your life with your social sphere. I would hope they would find the truth in that. Of course, increasing the bottom line is a great perk!
In what ways do you plan to use your book as a marketing tool?
Books always give the author more credibility. At least, if you write an informational book, which this is. I will use it to increase my own business (imagine that!) and use the enhanced visibility to expand my social networking, teaching programs, and speaking gigs.
What’s next for Martha Giffen? What can we look forward to seeing from you in the future?
My passion is helping others. I enjoy encouraging and motivating people to be successful entrepreneurs. You can look forward to seeing more top-notch programs and books to help and inspire new biz owners on their way to a lucrative business.
Martha Giffen is the author of “Be Social Be Rich”. She has built a successful online biz using social networking as her focus. A popular blogger, Martha dishes out plenty of southern charm as she helps entrepreneurs build their own lucrative businesses using her proven formula. You can find her at MarthaGiffen.com