Gee, I hope not.
Now don’t get me wrong here. People may be thrilled to read your posts, but they don’t have to be thrilling.
Maybe you’re like me.
I spent years studying literature, journalism, and creative writing – my favorite subjects!
Great. But when I started a business blog, I quickly realized I needed to throw a lot of my cherished language arts skills and rules out the window.
Not so easy to do. Business blogging is nothing like writing a short story for a magazine, a press release, a thesis, or a newspaper article.
However, it’s okay to add a little vim and vigor and let your personality shine through in your blog posts!
You want a blog with loyal readers – where people want to come back for more. You want to attract visitors with attention-grabbing headlines and compelling content.
Here’s a cleverly-written post you’ll enjoy about the essential elements of a business blog:
And remember your blog posts don’t need to be end-to-end thrills.