• … and ya can’t beat Word of Mouth advertising! It will steal the show every time – hands down, over any other form of advertising or promotion.

    You sound like a gentleman with a tremendous amount of experience and know-how.

    Zappos reminds me of how Japanese companies treat their employees – they put them FIRST. What a concept, huh?!

    Really a pleasure to see you here, Steve, and thanks so much for your expert commentary.


  • Great example of how customer service has helped build a strong business and develop a following of raving customers. These raving fans of your business provide valuable word-of-mouth advertising that further builds the business. And, providing a great working environment reduces employee turnover and ensures a large group of potential employees that want to work for your business.
    Creating a WOW experience for clients does not have to be expensive, but you must take action!
    .-= Steve Sponseller´s last blog ..Innovating Your Internal Business Procedures =-.