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  • Hi Melanie,

    I absolutely agree that you need to focus your messages across the social networks or you will confuse your readers! I just wrote something similar to this for a membership site that I write for.

    Here’s something you might want to think about, too. If you have multiple keywords that you’re shooting for, you can set up multiple accounts on Twitter and focus each account on a specific niche or angle. All, of course, leading to your site or blog. Theme them the same, too. It’s a great way to reach more people with focused messages.

    Great post as always! You’re so great at opening the mind to expand ideas. XOXO

    • “If you have multiple keywords that you’re shooting for, you can set up multiple accounts on Twitter and focus each account on a specific niche or angle”

      That’s a brilliant idea, Deb, and thanks so much for sharing! I think a lot of folks don’t know it’s okay to have more than one Twitter account.

      And thanks for the kudos — I’ll be wrapping my day up with a smile. 🙂

      Love you back!

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  • Well, if I mining gold here, Fiona — you’re mining platinum over at your blog! 🙂

    I agree with you 100% – you have to have a main focus which will help you to create your main message — which your target audience needs to see/read/hear/experience at least 7 – 12 times before they “get” it.

  • Melanie, your blog is a gold mine. To matter what you’re selling or marketing, you have to have a main message you want to convey so your target audience REALLY gets it. Or else they truly do stumble away, uneffected.

  • You’re right, Deb — it’s an easy line to cross and it can also become a very slippery slope if you’re not careful.

    I’m a gal who prefers the 90/10 rule. I like to have a safety net underneath me when it comes to social media marketing. 🙂 I don’t want to step on any toes, offend anyone, or come across as a spammer in any way, shape, or form.

    One of the things I love best is building community — and striving to do it the right way.

    Thanks a heap for sharing your thoughts on this post! Love ya.

  • Awesome tips packed in here, Melanie. And I really like that you pointed out the 80/20 rule, and better still 90/10. Right on!

    Building relationships is what social media is all about and if you go overboard in trying to make sales instead, you’ll lose. Nothing worse than coming across as pushy and a spammer… and that’s an easy line to cross! People won’t tolerate it.

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  • My pleasure, Stacy!

    I’m just happy knowing you’re able to take something with you from this information that will make your life a little easier. 🙂

    Thanks so much for coming by and taking a peek at my post.

    Have fun and Write On!

  • WOW! Melanie, you’re a lifesaver! I have been stressing over two things lately: 1) keeping up with the Ultimate Blog Challenge, and 2) figuring out what I could do as an opt-in offer when I get to that point. You have given me a wealth of information that I can use for both of these stressers, since many of your tweet tips can be used as the starting point for blog posts. Thank you for being a resource!

  • Leanne and Annie — I’m tickled pink you found some value here!

    And, Annie – boy, do I remember those “hiccups” when I first started doing online marketing. 🙂

    Thanks a bunch for your feedback!

  • Excellent list of tips Melanie 🙂 you have covered lots of the major areas where new marketers hicup and this gives a clear guide to add value before broadcasting your marketing 🙂 like this a lot

  • Oh. My. Gosh. What a fantastic post! This is one of the most comprehensive and useful lists of types of Tweets that I’ve seen. You’ve definitely given me some ideas. Thanks, Melanie, for offering such great content!