4 Ways to Identify Your Ideal Prospect

Your marketing messages should always be crafted and centered around “who” you serve and “how” you intend to serve them.

Today let’s focus on the “who”your ideal prospect.

To zero in on your ideal target audience …

You need to turn yourself into a prospect profiler!

4 Ways to Identify Your Ideal Prospect:


1.) GEOGRAPHICAL TARGETING – Specific locales (regions, counties, cities, communities)

2.) DEMOGRAPHIC TARGETING – Age, Gender, Marital Status, Occupation, Income, Education level

3.) PSYCHOLOGICAL TARGETING – Values, Fears, Desires, Goals

4.) ASSOCIATION TARGETING – Your ‘warm’ market (people you’ve met, know, or networked with)

Now let’s take it one step further and take a look at the …

Ideal Prospect Equation:


Physical description + Psychological description + Their problem + The Solution + Where to find them + How you will communicate with them

What steps have you taken to identify YOUR ideal prospect?

Can you add anything to what I’ve shared with you here?

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  • Good strategy, Veronica — sounds pretty sensible and worth the effort to me!
    Thanks for swinging by. 🙂

  • These “vocabulary words” and definations are going in my special notebook. I think that if I “tag” each of my contacts that are not quite the “ideal target range” with an “identity”, then I can figure out how to move them to a different level. In my business, I have a large range of ideal customers and it makes my marketing very differential and stategic.

  • Good tips, Sheila! I’ve been hearing positive feedback about using “Google Trends” but I’m not familiar with “Google Insights.” Thank you — I’ll do my research. 🙂

    I’ve also got “Google Alerts” set up with keywords specific to my niche. I find it a really good tool.

    Have a wonderful weekend!

  • Melanie,
    I think you pretty much covered it. Sometimes people will look at income levels, for instance if you were selling real estate you might find that helpful.

    I like to use Google trends and Google Insights, to identify a target market.