SOLO MOMPRENEUR

Archive for March, 2010

Post by Jessica Swanson, The Shoestring Marketer

As a small business owner, at one time or another, you will need to create a compelling ad. It doesn’t matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy must grab your prospect’s attention, produce a desired emotional response that urges them to take action.

Here Are 7 Key Points To Keep In Mind, When Writing Ad-Copy:

1. Choose Your Words Carefully

There are over 175,000 words in the English language and, if used wisely, have the power to sway people’s thinking, change their perspective and even motivate them to take action.

Selecting your words thoughtfully and with precision will create an enormous difference in the quality and performance of your ads.

- Words that create a feeling of safety: peace, relaxed, serene, secure, warm

- Words that create a sense of control: confidence, mastery, balance, self-assured, composure

- Words that create excitement: edgy, exhilarating, explosive, juicy, sensational

Read the rest of this entry »

Growing really tired of attending rubber chicken luncheons, paying for ineffective classified ads, mailing out postcards that bring no results, and spending countless hours doing cold calling? Then you’ll want to learn about the important benefits of marketing your business online.

The internet provides you with a slam dunk opportunity for massive visibility. Handing someone a business card is fine, but creating your big “electronic” business card through online marketing will get you and your services in front of hundreds of thousands of eyes.  I’d say that beats the heck out of walking around parking lots putting flyers on windshields, wouldn’t you?

As a Solo Mompreneur, marketing your business online will allow you to:

1) Showcase Your Expertise – Put yourself in the spotlight and toot your own horn. Authentically tell your story and reassure your prospects that you work with people just like them.  People don’t want processes, they want solutions. Add results-oriented testimonials to your marketing strategy and allow your current clients to sell for you.

Read the rest of this entry »

Nicole Dean’s Easy PLR packets are written by brilliant ghostwriters.

As independent business owners, we all get bogged down once in a while with essential daily care and management tasks. That means we may not always have the necessary quality time to write blog posts and/or articles. Top notch, well-written articles from Easy PLR is the solution!

Note* I am a proud EasyPLR affiliate and I have used MANY of Nicole Dean’s PLR article packets in my own business and wholeheartedly recommend her products.

Whether you want someone to visit your blog, view your videos, read your articles, subscribe to your list, attend your teleclasses, or grab your freebie offer …

It all starts by crafting  grab-them-by-the-collar titles and headlines that compel people to Take Action!

Instead of writing my own “take” on this topic, I’d like to share two incredible resources and an amazingly helpful tool.

READ THESE COOL POSTS:

3 Rules for Writing Effective Titles by Daniel Scocco

10 Surefire Headline Formulas that Work by Brian Clark

CHECK OUT THIS FANTASTIC FREE TOOL:

Free Headline Analyzer

By the way, I entered several possibilities into the free headline analyzer tool before I decided on a title for this post. 

Magnifying Glass Image from Daniel Rizzuti’s portfolio

It’s not because I don’t like you and it has nothing to do with your ethnicity, color, creed, political party, or gender.

When I get a new follower notification from Twitter, here are the factors I consider in making my decision to follow you back … or NOT.

PHOTO: Right out of the gate, if you don’t have a picture on your profile, I’m gone!  And I don’t mean a company logo or some silly avatar or cartoon.  And please don’t use an off-in-the-distance snapshot of yourself.  In order to build a relationship, I need to see your face.  You don’t have to hire a professional photographer to take a pricey  head shot.  Just use a digital camera or upload a photo you have on file.

BIO: Tell me “why” I would want to follow you.  What is your expertise?  Who do you serve?  What words describe you best? I need you to zero right in and grab my attention. If your profile is missing a bio or your bio is bland and boring, I’m gone!

REPLIES: Are you interacting with your followers?  Are you Re-Tweeting interesting and valuable information posted by others?  Or is your home page filled with one-way conversations?  If all your Tweets are “me, me, me” focused, I’m gone!

Twitter is a great platform to showcase your expertise, build community, drive conversation, be helpful, and provide value.

So if you want me to follow you back, please let me see your face, tell me about yourself, and show me that you’re interested in building relationships by interacting with others.

Or are you getting served bland and tasteless cafeteria food?

If you’re like me, you subscribe to about a gazillion blogs, ecourses, podcasts, white papers, reports, and newsletters. And I bet every time you sign up, you’re expecting some meat and potatoes to land in your inbox – something hearty, palatable, and filling.  Doesn’t always turn out that way, does it?

I’ve been in the “unsubscribe” mode lately and for good reason.  There’s only so much any one of us can digest in one sitting. I’ve been trying to weed through so many email subscriptions every day that I’m starting to develop heartburn and indigestion!

Read the rest of this entry »