Listen to this post if you like!
You can’t turn a blind eye, ignore the fact, sweep it under the rug, or crawl into a hole of denial. Take a look at television ads these days. Social media venues are here to stay!
The last time I checked, Twitter is growing in popularity by 40% a month! If you’re struggling or confused about out how to utilize Twitter as an effective, results-driven marketing tool, let me share some strategies that will help you to get the most out of Twitter.
Keep these guidelines handy for using Twitter to brand yourself and market your business:
- Provide value and share biz tips and tools
- Create anticipation
- Drive conversation
- Showcase your Biz
- Announce important events and product launches
- Build community
- Be helpful and answer questions
- Brag a bit! You deserve it. And show a little personality!
- Experiment with giveaways, discounts, and contests
- Post surveys
In keeping with proper and acceptable etiquette, make sure that less than 10% of your Tweets involve any kind of selling or promoting. So what should you be Tweeting about?
Re-Tweet information from your followers that you find useful, funny, or relevant.
Share Twitpics – the most opened links on Twitter!
Communicate newsworthy items and events and be sure to ask your followers to Re-Tweet messages for you.
Speak in your authentic voice and show why your biz and you are pretty cool!
Send out welcome Tweets to new followers (no selling, please) and become the go-to person in your niche by providing helpful tips and resources and answering questions from your target market.
Promote what you want to promote, but keep relationship building your highest priority.
Not quite sure how to “brag” the right way on Twitter?
The biggest challenge is getting over the “fear” of bragging. My friend and colleague, Cathy Goodwin, can help. Just get her mp3 recording and 25-page workbook by going to: BRAGGING 101 (This is my affiliate link and I give it my highest recommendation) Tiny investment – Big results!